Pegasystems To Host Growth Strategy Webinar with Suntrust Banks Inc - "Improving Online Account Opening and On-boarding to Drive Revenues and Increase Efficiency"

Business Wire, June 2, 2008

Financial service practitioners hear from experts at SunTrust and Pegasystems about proven strategies that leverage the Web to drive business growth

CAMBRIDGE, Mass. -- Process technology experts from Pegasystems, Inc. (NASDAQ: PEGA), a leading provider of BPM and business rules solutions to Global 500 customers, and SunTrust Banks, Inc., one of the nation's largest and strongest financial holding companies, will present a Webinar and case study discussing how financial companies can achieve dramatic improvements in business growth in a slow economy, by optimizing their online applications to improve the account opening experience for their customers.

WHAT:

In the Webinar: "You had Me at Hello: Improving Online Account Opening and On-Boarding to Drive Revenues and Increase Efficiency," Christian Caspersen, vice president and Business Process Lead at SunTrust, will join Willy Fox, director of Financial Solutions at Pegasystems, to discuss how financial organizations can get the most out the Internet as a strategic, low cost channel for new account openings and incremental sales.

Caspersen and Fox will present a case study on the redesign of SunTrust's online account opening application which has become one of the bank's largest sources of new deposit accounts. After re-engineering this complex but critical business process and driving it to the Web, the length of account opening process has dropped from days to minutes, and there has been a four-fold increase in volume of online account openings. Even more impressive, the account opening application was designed, developed and deployed into SunTrust's Web Channel in eight months by leveraging Pegasystems' Build for Change[R] SmartBPM technology.

Participants, including financial service marketing, customer service and IT managers, will learn:

* How the impacts of improving the customer experience can translate into new business

* How to streamline business processes by identifying and automating steps that are redundant, unnecessary, misplaced or simply manual

* How to create a realistic road-map for achievable process improvement

* Pitfalls you're likely to see along the way and how to surmount them

* How Pegasystems' BPM technology provides the power and flexibility to drive SunTrust's new account opening application

WHO:

Christian Caspersen, vice president and Business Process Lead at SunTrust

Willy Fox, director of Financial Solutions at Pegasystems

WHEN:

11:00 AM - 12:00 PM EST on Wednesday, June 4, 2008

WHERE:

Register at: https://pega.webex.com/mw0305l/mywebex/default.do?nomenu=true&siteurl= pega&service=6&main_url=https://pega.webex.com/ec0600l%2 Feventcenter/event/eventAction.do?theAction=detail&confView ID=277961768&siteurl=pega&&&

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