Play TV Brazil Launches a New Channel on Joost

Business Wire, June 2, 2008

Youth-Oriented Programming Now Available Online

RIO DE JANEIRO, Brazil -- Today PlayTV Brazil launches its programming, including Jornal PlayZone, Cineplay and COMBO on Joost[TM], (www.joost.com) the first global broadcast-quality internet television service.

"With Joost, we are able to bring our programming to people around the world who are interested in Brazilian culture and life," says Paulo Leal, Corporate Vice President of PlayTV. "Our programming appeals particularly to young people, who are turning more and more to the Internet for their entertainment, which makes our partnership with Joost a perfect match."

The PlayTV channel (http://www.joost.com/3015naz) on Joost features programming about music, games, technology, movies, cartoons, fashion, celebrities and entertainment. PlayTV is specifically targeted to the young Portuguese-speaking public around the world, including the 3 million Brazilians who live in the U.S. Through PlayTV's new partnership the partnership with Joost, this population now has free, on-demand access to this programming.

About JOOST:

Founded by Janus Friis and Niklas Zennstrom, Joost brings video and social interaction together online. All of video on Joost is professionally-produced and streams on-demand to people around the world for free in a high-quality format. Today, Joost has more than 30,000 program elements, including more than 400 television series and 1,200 movie and short film titles.

About Play TV:

The first Brazilian game channel, which also opens space for music, movies and interactivity. Fully committed with the young public, the TV has pop programming, with full responsibility over contents. Since its launch in 2006, PlayTV has drawn attention for its language, quality and identification of themes.