IAC Advertising Solutions Launches Innovative, Multi-Dimensional Audience Targeting

Business Wire, June 23, 2008

"Audience Cubes" Deliver Quality, Reach and Accuracy for Advertisers Across 26 IAC Web Properties

NEW YORK -- IAC Advertising Solutions (IAC/AS), an operating business of IAC (NASDAQ: IACI), today introduced an advanced method of audience targeting that gives advertisers an innovative way to reach their target audiences across a portfolio of 26 IAC-owned properties, including category-leading web sites like Evite, Citysearch and Match.com. Leveraging a proprietary combination of best-of-breed technologies and rich user data, IAC/AS is now able to offer "Audience Cubes," which give advertisers the ability to reach desirable audience segments with the accuracy and scale they demand in today's competitive online ad space.

IAC Advertising Solutions' approach to segmentation and behavioral targeting is unique to the industry given its distinctive ability to blend demographic, contextual, behavioral, and transactional data from its broad range of sites to create more complete, multi-dimensional audience profiles. IAC/AS is debuting nine Audience Cubes: 18-34 years old, Men, Women, Affluents, Parents, Active Shoppers, Active Travelers, Homeowners, and Sports Fans.

"In today's fragmented media environment, it's increasingly difficult for brands to implement an effective strategy for reaching quality audiences at mass scale," said Rich Stalzer, President of IAC Advertising Solutions. "By and large, advertisers must choose between quality sites and audience reach. With the launch of Audience Cubes, they no longer have to."

IAC/AS offers three different tiers of media options to give advertisers a comprehensive set of solutions for meeting their online campaign objectives:

* Site Specific/Premium Media: Advertisers can align their brands with contextually relevant category leaders like Citysearch, Evite, Match.com, and Ticketmaster.

* Custom Solutions: Advertisers can partner with IAC/AS' award-winning in-house creative agency to develop and execute innovative programs that integrate their marketing message with site features and content- e.g., custom microsites, widgets, sweepstakes, polls, games, and editorial content.

* And now, Audience Cubes: Advertisers can effectively and efficiently target their messages to precisely the audience they want to reach - with scale - across IAC/AS' entire media platform, which includes 26 leading and emerging sites, each owned-and-operated by IAC.

"We're in a unique position in that we can corroborate multiple kinds of data -- including declared, information users offer about themselves; transactional, online purchasing activity; and inferred, such as what they do offline like attend concerts or go on dates -- from the diverse portfolio of IAC sites to more precisely identify users as part of a particular audience segment," said Stalzer. "This type of precision is unmatched in the current marketplace."

In addition to the nine Audience Cubes already available, IAC/AS plans to roll out additional offerings over the course of the next few months.

About IAC Advertising Solutions

A wholly-owned business of IAC (Nasdaq: IACI), IAC Advertising Solutions reaches one in three internet users across some of the world's top interactive brands, including Citysearch, Evite, Match.com, Ticketmaster, Excite, Fun Web Products, IWON, RealEstate.com, and InstantAction. Display and interactive media, content and feature sponsorships, custom creative solutions, direct marketing, behavior targeting, and mobile are just some of the ways IAC/AS helps marketers effectively engage their target audiences. Main office of IAC/AS is located in New York City. For more information please visit iacadvertising.com, or phone 212-404-1000.