Conde Nast Selects Acxiom® To Deliver Integrated Digital Marketing Campaigns

Business Wire,  June 24, 2008  

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Acxiom Teams with Publishing Giant to Deliver Integrated, Multi-Channel Marketing Programs

LITTLE ROCK, Ark. -- Acxiom[R] Corporation (Nasdaq: ACXM) today announced it has been selected by Conde Nast Publications to integrate its traditional direct marketing programs with its fast growing digital marketing initiatives, in order to deliver a superior return on marketing investments for the company.

Conde Nast has relied on Acxiom, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, for more than a decade to power communications through traditional channels such as direct mail. Extending this trusted relationship, Conde Nast is now able to synchronize relevant digital communications with its enterprise marketing efforts for more than 14 million subscribers of its various publications, which range from Wired to Modern Bride to Glamour.

"Acxiom has clearly proven its ability to successfully bridge our major communications channels in an effective, results-driven manner," said Robert Schroko, vice president, database marketing for Conde Nast. "Acxiom was able to create results that met our sophisticated, often complex, requirements."

Ken Markus, director of marketing for Conde Nast Publications, added, "the company had been searching for a pervasive customer-centric solution that would deliver the right message to the right customer at the right time, regardless of channel. Acxiom will enable the company to accomplish this by bridging its direct marketing communications with online channels such as e-mail."

"Conde Nast is one of the world's most respected firms, and we are delighted to help achieve their vision of multi-channel marketing," said Tim Suther, senior vice president, digital marketing services, Acxiom. "We believe that progressive marketers will increasingly embrace an integrated communications strategy as the most effective response to changing consumer behavior and intensifying global competition."

About Conde Nast Publications

Conde Nast Publications, a unit of Advance Publications, includes 26 consumer magazines and their Web sites, CondeNet, the Fairchild Fashion Group, the Conde Nast Media Group, and the Shared Services Centers.

About Acxiom Corporation

At Acxiom, we make information intelligent for many of the world's leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom's unmatched customer insight is achieved by blending the world's largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered in Little Rock, Ark., with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com

Acxiom is a registered trademark of Acxiom Corporation.

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