Fotolog and StumbleUpon Announce Content Partnership

Business Wire,  June 24, 2008  

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StumbleUpon's 5 Million Users Access Content From World's Largest Photo-Blogging Site and Top 10 Most-Active Social Network

NEW YORK -- StumbleUpon (www.stumbleupon.com), one of the most popular ways to discover new Web sites and online videos, and Fotolog (www.fotolog.com), the world's largest photo-blogging website and one of the 10 most-active social networks, announced today a content agreement. Under the agreement, StumbleUpon's rapidly-growing community of 5 million users will have access to photos posted by Fotolog's over 18 million members in over 200 countries.

"Our agreement with Fotolog underscores StumbleUpon's commitment to help our users to discover great content online," said StumbleUpon General Manager, Michael Buhr. "StumbleUpon users will now enjoy high-quality photo content in the same simple, engaging manner."

"We've joined with StumbleUpon to bring together unique content generated by our members - over 550 million photos posted already and about 1 million new pictures added each day - with one of the most creative ways of discovering terrific content online," said Fotolog General Manager, Andrew Cohen. "Our content is truly unique because Fotolog members post only one carefully-curated picture a day, unlike users who periodically dump everything in their camera memory onto photo storage sites."

As of June 18, 2008, Fotolog members are able to post their photos on StumbleUpon by clicking an icon on their personal photoblogs. StumbleUpon members will enjoy Fotolog content from around the world and an introduction to the world's largest photo-blogging community.

About StumbleUpon

StumbleUpon discovers Web sites based on your interests, learns what you like, and brings you more. With more than 5 million users and approximately 10 million stumbles daily, StumbleUpon is one of the most popular ways to discover great content on the Internet. The company was founded in 2001 and is based in San Francisco. eBay Inc. (NASDAQ:EBAY) acquired StumbleUpon in May 2007. For more information, visit www.StumbleUpon.com.

About Fotolog, Inc.

Fotolog, the world's largest photo-blogging community and one of the 10 most actively-used social networks on the Internet, has become a global cultural phenomenon. More than 18 million member accounts from 200 countries have shared over 550 million photos since Fotolog's inception in October 2002. Fotolog has grown virally since its founding in October 2002, with virtually no marketing or member incentives. Fotolog was acquired in 2007 by Hi-Media Group (www.hi-media.com), a leading integrated online media company with advertising, publishing and micro-payments businesses.

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