RedAntenna Launches Revolutionary Media Marketing Platform

Business Wire,  June 24, 2008  

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RedAntenna Empowers Digital Media Content Producers to Set the Value of Their Product and Eliminate the Media Mogul Middleman

FREDERICIA, Denmark & PALO ALTO, Calif. -- With the objective of providing small and independent media producers the same reach as corporate giants

and introducing more alternatives to consumers operating in the mainstream, RedAntenna today announced RedAntenna.com, a digital media platform for producers, webmasters and consumers to buy and sell high quality user generated content.

Developed by Wannakey A/S in Denmark, RedAntenna provides all the necessary tools for anyone to buy and sell online media in the fairest environment to date. RedAntenna's proprietary ShopLet widget allows users determine what they think is a fair price for their content, whether it be audio, video or podcast. This is similar to the SnoCap player in features and functionality, but SnoCap enforces one fee for all online media content that is purchased while the ShopLet allows users to set their own price for all content, and gives them the ability to change the price at any given time. Through a secure ClickandBuy account, producers can start selling their product with a marginal 7% per sale fee from RedAntenna; on average 20% less than fees demanded by larger corporations. Webmasters can transform their ad space into a powerful marketplace by selling relevant, high-quality media directly from their site, and consumers can discover, sample and buy alternative media from a source that is dedicated to empowering the creative community.

"RedAntenna is transforming the digital marketplace to empower creative artists and filmmakers to regain control from major music labels and media conglomerates," said Freddy Nager, U.S. Business Development Manager, RedAntenna. "When I'm asked about whether or not RedAntenna will be successful, I think 'who knew that eBay would experience that massive level of success when they first started?' We see RedAntenna as eBay meets American Idol, with huge potential for audiences through its easy-to-use platform and democratic vision."

RedAntenna is committed to changing the way that online media is bought and sold through innovative technology, creative vision and the fairest pricing model available. In addition to current audio, video, software and game uploading capabilities, RedAntenna plans to expand its offering into the mobile space in the future, providing the most comprehensive suite of services on the market.

To learn more about RedAntenna, go to www.redantenna.com, and check out the RedAntenna MySpace profile at www.myspace.com/redantennamusic.

About RedAntenna

RedAntenna (www.redantenna.com) is a revolutionary media buying and selling platform developed by Denmark-based Wannakey A/S (listed on First North marketplace, owned by NASDAQ via OMX). RedAntenna is designed to give small and independent media producers the same online reach as corporate media giants, providing a non-advertising based revenue stream with prices determined by the content producers and not labels. RedAntenna members can upload their audio, video, software and game content to the site and create a value for their offering, buying and selling using a ClickandBuy (www.clickandbuy.com) account. For more information please visit www.redantenna.com.

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