AdGooroo Releases New Research on How Keyword Length and Ad Position Impact Clickthrough Rate and Cost-per-click on Google AdWords

Business Wire, June 24, 2008

Complimentary white paper offers actionable insights for search marketers

CHICAGO -- AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, today unveiled a new research report for search engine marketers on the impact of keyword length and ad position on clickthrough rates and cost-per-click within Google Adwords programs.

"Position seven, on average, delivers the most profitability for AdWords advertisers, and if a keyword doesn't deliver a profit at the seventh position, it's highly unlikely that term can be profitable at any rank," said Richard Stokes, AdGooroo president. "This is just one example of several actionable insights provided to search marketers in the report, and I expect these rules of thumb, although they don't hold true in every instance, can significantly reduce the time required to optimize a Google AdWords campaign into profitability."

For marketers, the process of optimizing paid search engine marketing campaigns has long been one centering around trial and error. AdGooroo, in this report and through the competitive intelligence tools they provide to the marketplace, aims to make the channel more intuitive for busy marketers. This report and other principles for search marketers can help search marketers position campaigns for greater profitability right from the start to achieve a more pronounced lift in results and reduce the amount of optimization required over the long haul.

"The top position in AdWords only makes sense for the top tier advertisers working with large budgets and those with highly sophisticated ROI models that track the return on multiple keywords leading up to a single lead or sale," added Stokes. "Every rule has its exceptions, but we're trying to create a starting point for advertisers here that gives them a better jumping off point for their campaigns."

The complimentary report, "Research Update: How Keyword Length and Ad Position Impact Clickthrough Rate and Cost-per-click on Google AdWords," is available for download at: http://www.adgooroo.com/CTRStudy.

About AdGooroo

AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry's advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors' top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.