Strategy Analytics: Enhanced Mobile Portal Best Practices Found

Business Wire, June 24, 2008

Mobile Operator Advice Dispensed From Wireless Media Labs

BOSTON -- The Strategy Analytics Wireless Media Lab service has released, "Mobile Portals: Best Practices for Enhanced User Experience," which identifies eleven key best practices in the design of mobile operator portals, based on evaluations of mobile phone user panels. Users tested twenty portals in five countries over the past year.

In addition to specific recommendations for each mobile portal that was evaluated by Strategy Analytics, there are recommendations concerning portal access, access to information within the portal, portal layout, content download and purchasing experience aimed at the top mobile operators throughout the US and Europe.

"In our many studies we found that following this set of eleven principles resulted in an enhanced user experience, which led to higher satisfaction ratings," commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. "The key findings from all of these studies have been merged into one coherent report." Strategy Analytics Media Lab participants repeatedly sought certain key features, including one-click portal access, a simple layout and a straightforward and informative content purchasing experience.

David Kerr, Vice President of the Strategy Analytics Global Wireless Practice, added, "Optimizing content accessibility from the portal homepage and finding easy access to downloadable content still represent operator challenges. All mobile portal operators would benefit by responding to our Wireless Media Lab panelist requests and implementing these changes."

About Strategy Analytics

Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit www.strategyanalytics.com