Quad-Core AMD Opteron™ Processor to Power DAUM Communications

Business Wire, June 25, 2008

Major Korean Internet Portal Site to Upgrade Its Performance-Per-Watt and Scale-out Capabilities with Quad-Core AMD Opteron Processors

SEOUL, Korea -- AMD (NSYE: AMD) today announced that DAUM Communications ("DAUM"), one of the largest portal sites in Korea, has selected Quad-Core AMD Opteron[TM] processors to power its server systems for the company's next generation web search service infrastructure. DAUM is a major provider of email, search, news aggregation, shopping, chat and other web applications. DAUM's selection was based on the outstanding system-level performance, revolutionary features, and performance-per-watt advantages of Quad-Core AMD Opteron processors.

DAUM is upgrading its web search service infrastructure as part of its strategy to enhance service quality and gain a competitive edge in the ever-changing online service market in Korea. DAUM, based on the scalability, performance, and energy efficiency of Quad-Core AMD Opteron processors, has decided to install more than 1,000 AMD processor-based server systems.

With the DAUM project, which will be one of the largest Quad-Core AMD Opteron processor-based installation in Korea, AMD is demonstrating momentum in its effort to aggressively drive adoption of quad-core technology in the Korean server market. AMD has a strong presence in the regional online gaming, portal and IDC markets, and with the advent of native multi-core processing capability is experiencing increased commercial acceptance in the financial services, public sector and manufacturing industries.

"To establish an infrastructure that enables us to provide outstanding services to more than 38 million users, we have conducted an in-depth analysis of the performance, energy consumption, and reliability features of Quad-Core AMD Opteron[TM] processors," said Sung-Kyu Park, Manager of Infra System Technology Team of DAUM Communications. "The answer was that Quad-Core AMD Opteron processor-based systems were the best choice for us. We expect to realize a dramatic increase in performance without a substantial increase in power consumption compared to dual-core systems after optimization."

"The DAUM Communications project demonstrates the strength of the Quad-Core AMD Opteron processor's industry-leading technologies," said James Kim, senior marketing manager, AMD Korea. "AMD will continue to work closely with our technology partners and customers to deliver solutions that meet the demands for high performance systems, low power consumption and simple, highly efficient infrastructure management."

AMD Korea plans to expand its promotional programs and seminar offerings for enterprise and small/medium business customers and major server manufacturers to highlight the compelling performance and business advantages of the Quad-Core AMD Opteron processor.

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