Rosetta Continues Expansion Through Two Partner Hires

Business Wire,  June 25, 2008  

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Mark Taylor, Managing Partner, Marketing & Operations Services, and Kathy Calta, Partner, Retail Vertical Join the Growing Firm

PRINCETON, N.J. -- As part of its ongoing expansion, Rosetta has brought on board two senior executives with significant agency and industry experience to help further strengthen and accelerate the firm's growth: Mark Taylor, Managing Partner, Marketing & Operations Services; and Kathy Calta, Partner in the Retail Vertical.

Mark Taylor has more than 20 years experience in marketing services both in the US and Europe. Mark created his own database and marketing services company before joining Euro RSCG Worldwide. Most recently, Mark served in several roles at Wunderman where he introduced new approaches to highly effective marketing, including the innovative Adaptive Marketing Engine and the After The Click(TM) strategic approach to online relationship marketing. He maintains a regularly updated blog http://www.technologyinmarketing.com and is a frequent speaker at key industry events, including serving as the keynote speaker at the 2007 Forrester Consumer Forum. Taylor attended the University of Sheffield in England, where he received a degree in Economics and Public/Business Administration.

Kathy Calta has dedicated her career to helping Fortune 500 companies adopt new or strengthen existing customer centric strategies that improve marketing effectiveness across all touch points. Before joining Rosetta, she was Executive Vice President, responsible for business strategy and management for Harte-Hanks Direct Marketing's US based businesses. At Harte-Hanks, she helped crystallize the firm's core strategy and vision, identified growth markets, and created and packaged vertically aligned products and services. Kathy regularly contributes to industry publications, has served as the keynote speaker at a variety of industry conferences and was recently recognized by the Stevie Awards for the category "Women Best Executive - Services Businesses." Calta holds degrees in Art Education and Psychology from Mansfield State University.

"The addition of Mark Taylor and Kathy Calta to the Rosetta team will allow us to further expand and strengthen our Personalized Marketing approach to providing interactive agency services," said Christopher B. Kuenne, President and CEO. "Both of these senior executives have a track record of outstanding leadership and client impact."

About Rosetta

Founded in 1998, Rosetta is a results-driven interactive agency that builds personalized customer connections to drive material business impact. The firm's industry focused consultants and world-class technology & creative teams are business partners accountable for client business impact. Rosetta's Personality([R])-based approach to discovering the underlying drivers of consumers' product usage and brand choice combined with its ability to translate these insights into more effective marketing programs, allows the firm to help its clients achieve faster business growth. The company serves global leaders in numerous industries including healthcare, financial services, and digital media, consumer technology, telecommunications and retail.

Rosetta has achieved a compound annual growth in excess of 40%, since its inception 10 years ago. Headquartered outside Princeton, N.J. with offices in New York and Denver, Rosetta achieved nearly $50 million in revenues in 2007 and grew by 31%. The firm's expansion over the past year fueled the hiring of more than 100 people and addition of 40,000 square feet of space to its New York and Princeton headquarters.

For more information about Rosetta's Personalized Marketing solution, please visit http://www.rosettamarketing.com

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