Waiting for WiMAX—US Consumers Want More from Wireless Broadband

Business Wire, June 25, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/e16d58/waiting_for_wimax) has announced the addition of the "Waiting for WiMAX--US Consumers Want More From Wireless Broadband" report to their offering.

Mobile wireless broadband will give operators a way to grow revenues as voice revenue growth starts to slow. The secret to successfully selling wireless broadband will require operators to put together the proper mix of service features with the right pricing. Based on the survey data collected by In-Stat, WiMAX provides the right mix of features and pricing to appeal to consumers.

Report data comes from two surveys, one of mass-market consumers and the other of business users. Data in the report includes the following:

- Likes and dislikes of 3G cellular and Wi-Fi

- Service selection criteria

- Measure of respondents' interest in 3G cellular, Wi-Fi, and WiMAX services

- Data on what service providers need to do to market WiMAX services

- Willingness to switch from current fixed broadband provider for WiMAX

NOTE: Survey was based on laptop data services, not phone handsets.

Key Topics Covered:

Executive Summary

Introduction

Methodology

Current Experience With Wireless Broadband

Current Usage

Reasons for Being Discouraged From Using Public Wireless Broadband

What People Like Most and Least About Cellular Data

What People Like Most and Least About Wi-Fi

Usage Trends

Willingness to Pay

Service Selection

Criteria Used to Select Wireless Broadband Provider

Choosing Between Cellular, Wi-Fi, and WiMAX

When Not Considering Price or Usage Restrictions

When Considering Price and Usage Restrictions

Marketing WiMAX

What People Find Attractive About the Service

Willingness to Pay for Device

Competitive Threat to Fixed Broadband Services

Recommendations

For more information visit http://www.researchandmarkets.com/research/e16d58/waiting_for_wimax