This Latest Briefing Looks at National Profiles, International Harmonisation of Fairtrade and the Future of the Movement

Business Wire,  June 25, 2008  

• E-mail
• Print
• Link

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1930fd/the_future_of_fair) has announced the addition of the "The Future of Fairtrade - Opportunities and Challenges - Management Briefing" report to their offering.

Fairtrade has come a long way since the launch of the Max Havelaar Fairtrade Certification Mark in the Netherlands in 1988. Having been founded by activists, Fairtrade today can no longer be defined merely as a campaign. It is a recognisable and increasingly potent, international brand.

A dynamic movement, Fairtrade has evolved and expanded constantly, so in spite of being so radically transformed during the past two decades there is no feeling on the part of strategists of the concept having 'arrived'. But it has arguably reached an extremely critical stage of its development, notwithstanding the differing levels of maturity and penetration across the various countries in which it operates.

This briefing looks at national profiles, international harmonisation of Fairtrade and the future of the movement.

Key Topics Covered:

Introduction

From campaign to brand

Contrasting national profiles

Flagship categories and newer concepts

The Fairtrade mark and international harmonisation

Moving into the mainstream

Responding to critics, perceptions of value and retail pricing

New markets, regionalisation and cross-border licensing

Increasing producer involvement

Adding value at source

Conclusion

For more information visit http://www.researchandmarkets.com/research/1930fd/the_future_of_fair.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning