Focalyst Executive Forum 2008, October 2-3, NYC

Business Wire, June 27, 2008

Millward Brown to Host Over 60 Leading Marketers and Experts Sharing Emerging Trends on Where the Boomer Market is Headed

NEW YORK -- Focalyst

WHAT: Focalyst Executive Forum: New Insights for Marketers Targeting Boomers and Beyond

Despite knowing the size, spending power and influence of the Boomer generation, many marketers and advertisers have yet to realize the major business opportunity this market represents. All too many find themselves not evolving to meet changing demographics, either unsure how to harness the major trends Boomers are influencing or afraid that targeting older adults might threaten their initiatives reaching younger markets.

Focalyst, a division of Millward Brown, believes that now is the time to embrace the Boomer opportunity and drive business innovation. The '08 Forum will offer the latest strategies for succeeding with the Boomer consumer, both in the U.S. and globally. It will also bring to life cross-generation consumer trends such as new media and technology, holistic health, sustainability, globalization, social networking, universal design and the changing economy.

The Forum is produced by Millward Brown. AARP Services, Inc. is the premier sponsor of the Forum. Additional sponsors include Grandparents.com, Immersion Active, Retirement Living TV and JWT Boom.

Complete Event information available at www.focalystforum.com.

WHEN: October 2-3, 2008

WHERE:
Pier Sixty
West 23rd St. at the Hudson River
New York, NY 10011

WHO: In addition to Focalyst and Millward Brown's industry-leading experts, featured speakers include:

* Andrew Bienkowski, VP of Global Brands, Kimberly-Clark

* Andrew Zolli, Renowned Futurist

* Bart Turner, VP, Marketing Strategy, Advertising and Media, Ameriprise

* Bill Topf, VP Scotch and Irish Whiskey Marketing, Diageo

* Christian Oestlien, Senior Product Manager, Google

* Donald Reilley, National Sales Manager, Entertainment and Devices, Games Advertising, Microsoft

* Donna Sturgess, Head of Global Innovation, GlaxoSmithKline

* Dr. Alexis Abramson, VP of Research, Retirement Living TV

* Geoff Brooks, National Director of Premier & Retirement Strategy, Senior Vice President, HSBC Bank

* J. Walker Smith, President, Yankelovich

* Jeff Renaud, Director, Ecomagination, GE

* Jeffrey Glueck, Chief Marketing Officer, Travelocity

* Jeffrey Rothman, Marketing Director, The Dannon Company

* Jerry Shereshewsky, CEO, Grandparents.com

* John Forsyth, Partner, McKinsey & Company

* John Maeda, President, Rhode Island School of Design

* Julia Lennox, VP, Marketing, MetLife Retirement Strategies

* Kit Cody, General Manager Web Strategy, AARP Services, Inc.

* Ladan Manteghi, President, AARP Global Network

* Matthew J. Doyle, Director and Senior Researcher, Research & Development, Health Care Products - Worldwide, Procter & Gamble

* Maureen Shirreff, Creative Director for Dove, North America, Ogilvy

* Michele Garvey, Director, Senior Strategy, Walgreens

* Nancy Lewin, Director, The Caregiver Initiative, Johnson & Johnson

* Nan-Kirsten Forte, Executive Vice President, Consumer Services, Web MD

* Peter Drake, VP, Retirement & Economic Research, Fidelity Investments Canada

* Richard Dugas, CEO, Pulte Homes, Inc.

* Sandra Timmermann, Assistant Vice President and Director, Mature Market Institute, MetLife

* Terry Clark, Chief Marketing Officer, Enterprise Services for Ovations, UnitedHealth Group

* Timothy E. Wirth, President, United Nations Foundation and Better World Fund

About Focalyst

Focalyst(TM) (www.focalyst.com) is a leading source of information and insights about Baby Boomers and Mature consumers. As a Millward Brown specialty practice supported by AARP Services Inc.,(SM) Focalyst offers a broad range of qualitative and quantitative custom research solutions and has the unique expertise to help marketers better understand and connect with this important demographic.