Report Buyer: Sponsored Blogging is an Emerging Opportunity for Online Marketeers, Says New Report

Business Wire,  June 27, 2008  

• E-mail
• Print
• Link

LONDON -- Report Buyer, the online destination for business intelligence for major industry sectors, has now added a report investigating the emerging sponsored-blogging market.

The report "Sponsored-Blogging: Opportunities for Pay-for-Post Marketing", available at http://www.reportbuyer.com/go/MIC00026 provides an insight into the sponsored-blogging market, and analyses its key players and the way it makes money.

Referring to the declining traditional newspapers market, the report highlights how Web 2.0, Social Media and blogging are quickly becoming the preferred way for many American to read news and commentary, as well as sharing opinions. This nascent on-line industry means that Internet advertising dollars are shifting into the blogosphere; opportunities abound for individuals to monetise their blogs not only through display ad and pay-per-click ad placement on their blogs, but also through posts directly sponsored by advertisers.

Providing a helpful tool for paid bloggers and advertising agencies, the report allows bloggers to understand ways of increasing the value of the blog and helps advertisers to gain a clear view of the mechanics and considerations behind sponsored blogging. The report gives an in-depth summary of the most pressing issues and considerations, providing specific recommendations that bloggers, advertisers and ad networks can put to use immediately. Issues considered in this unique report include: CPMs (Cost Per Mille) relative to other internet ad modes, disclosure and transparency, mechanics, advertiser/blogger matching networks and market size.

Authors of the report says that the sponsored blogging market has the potential to be a $2 billion market by 2011. They see sponsored blog posts are a unique among current online advertising opportunities in that they provide for more text and context than standard pay-per-click ads or banner ads.

For further information, find the report "Sponsored-Blogging: Opportunities for Pay-for-Post Marketing" at Report Buyer:

http://www.reportbuyer.com/business_books/marketing_sales/sponsore d_blogging.html

(Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Report Buyer product ID: MIC00026

About Report Buyer.

Report Buyer (http://www.reportbuyer.com/business_books) is a UK-based independent online store supplying business information. The website now carries over 70,000 business information products, including market reports, studies, books and events. Subscribers receive a free monthly newsletter and email alerts on new titles in their areas of interest. A regularly updated blog provides information on the latest market trends.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning