Business Services Industry
Crocs, Inc. Introduces New Fall Collection at FFANY
Business Wire, June 3, 2008
NEW YORK -- Crocs, Inc. (NASDAQ:CROX) revealed today its Fall and Winter 2008 footwear line at the Fashion Footwear Association of New York (FFANY) trade show in New York City. Building on the success of last year's Mammoth style, the new Crocs[TM] collection includes several unique styles that incorporate Crocs' proprietary Croslite[TM] material and feature the soft, synthetic fur perfect for colder weather. Retailers can view the new styles as well as Crocs' full line of more than 110 styles by visiting the Crocs booth #106 at Pier 94 June 3-5 during the FFANY trade show in New York City.
This season Crocs is expanding the Fuzz collection with cozy flats and boots perfect for winter weather. The six new styles in the Fuzz collection truly embody the innovation of Crocs[TM] shoes by combining Crocs' signature comfort with soft synthetic fur linings. Crocs' Nanook, a new stylish flat for women and girls, is fuzz lined and is easy to keep clean with a removable fuzzy footbed. The women's Nanook (MSRP $49.99) comes in a variety of alluring colors and is available in women's sizes 4-12. The girl's model (MSRP $34.99) has a mary jane strap for increased stability and comfort and is available in girl's sizes 6/7 - J1/3.
The Nadia is the first fuzzy boot in the collection and is sure to soften up the winter months. This boot is complete with a synthetic suede exterior, rubber outsole, Croslite[TM] material footbed, and shearling fuzz. In addition, Jibbitz[TM] shoe charm holes allow for a customizable look. The Nadia (MSRP $69.99) is available in an array of colors including cotton candy, brown, khaki, and black and comes in women's sizes 6-12, as well as girl's sizes C6/7 - J1/3 (MSRP $49.99).
Exclusively for kids, the Flurry offers warmth and protection in a stylish winter boot constructed of all-weather material and lined with soft fleece. The Flurry (MSRP $49.99) comes in three fun color combinations including silver/fuchsia, navy, and black/charcoal and is available in kids sizes 6/7 - J1-3. This boot is complete with Jibbitz[TM] shoe charm holes allowing kids to accessorize with their favorite charms be it ballerinas, wild animals or footballs.
"We are excited to introduce a new lineup that exemplifies our commitment to comfort while showcasing innovative design elements," said Ron Snyder, CEO of Crocs, Inc. "Consumers embraced the Mammoth, quickly making it one of our core styles, so the expansion of new fuzz lineup only makes sense as we move into the cooler seasons."
Additional models in the Crocs Fall 2008 lineup include:
* The Ambler, a fleece lined casual boot for men with a leather upper
* The Juneau for women, a new take on a classic flat with fun elastic detailing and chic feminine design
These new styles along with the entire Crocs collection will be available at retail locations and online at www.crocs.com starting in September.
About Crocs, Inc.
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs[TM] brand.
All Crocs[TM] brand shoes feature Crocs' proprietary closed-cell resin, Croslite[TM], which represents a substantial innovation in footwear. The Croslite[TM] material enables Crocs to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs[TM] footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled Crocs to successfully market its products to a broad range of consumers.
Crocs[TM] shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.
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