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YOU by crocs Debuts Fall 2008 Collection at FFANY
Business Wire, June 3, 2008
NEW YORK -- Crocs, Inc. (NASDAQ:CROX) introduced the Fall and Winter 2008 YOU by crocs[TM] Secret Identity collection today. With 13 new fashionable styles, the collection allows women the confidence to reveal their secret identity. Retailers can view the new YOU by crocs[TM] collection, as well as the full Crocs[TM] footwear line of more than 110 styles, by visiting the Crocs booth #106 and YOU by crocs[TM] booth #209 at Pier 94 June 3-5 during the Fashion Footwear Association of New York (FFANY) trade show in New York City.
Women everywhere can relate to YOU by crocs[TM] new Secret Identity collection (MSRP: $140-$290) which include the Racy Rocker, Mischievous Minx and Dangerous Diva. The brand's third collection continues the tradition of offering superior Italian design and luxurious supple leathers, combined with the unsurpassed comfort of Croslite[TM] material footbeds. Available this fall in women's size 6-10.5, the styles ranging from a kitten heel to a 3 3/4 inch wedge, include lambs wool, patent leather detailing, murano and lotus leathers in rich color selections.
"The YOU by crocs[TM] Secret Identity collection continues to bring exquisite style to comfortable women's footwear," said Julie Gallegos, Product Manager for the YOU by crocs[TM] line. "The fall line brings additional depth to the YOU by crocs[TM] collections with new, high quality materials, and unique style elements while building on Crocs' legendary comfort."
Fashionistas will take notice of the Mischievous Minx (MSRP: $160) style, a slip on ankle boot. With a 1 1/2 inch kitten heel, this chic bootee includes VIP leather and a kidskin lining upper in black, carbon and purple. The stylish new Impossible Girl (MSRP: $280) is sure to stand above the rest with a 3 1/2 inch sculpted heel. This style offers simple design elements including three decorative button embellishments with a square toe available in black and chili, a twist on the classic red. Both styles include toe to heel Croslite[TM] material footbeds for all day and all night comfort.
The YOU by crocs[TM] Secret Identity collection will be available at select retailers and online at www.youbycrocs.com in September.
About Crocs, Inc.
Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs[TM] brand.
All Crocs[TM] brand shoes feature Crocs' proprietary closed-cell resin, Croslite[TM], which represents a substantial innovation in footwear. The Croslite[TM] material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs[TM] footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers.
In 2007, the company introduced YOU by crocs[TM], a new fashion-forward brand that combines Crocs' proprietary Croslite[TM] material and the company's Italian design firm styling influence. YOU by crocs[TM], recognized as the intersection of comfort and fashion, offers women a high-quality footwear line without compromising comfort or style. For more information, visit www.youbycrocs.com.
Crocs[TM] shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit www.crocs.com for additional information.
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