Research and Markets: Get a True Picture of Your Site's Impact and Stay Competitive Using Google Analytics with Advanced Web Metrics

Business Wire, June 3, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c93560)has announced the addition of "Advanced Web Metrics with Google Analytics" to their offering.

Let Web metrics expert Brian Clifton help you maximize your website's potential. In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions.

You'll learn to:

-Measure your web traffic, its sources and visitor engagements and understand its impact on ROI

-Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more

-Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data

-Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts

-Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line

Contents:

Introduction

Part I Measuring Success

Chapter 2 Available Methodologies

Chapter 3 Where Google Analytics Fits

Part II Using Google Analytics Reports

Chapter 4 Using the Google Analytics Interface

Chapter 5 Top 10 Reports Explained

Part III Implementing Google Analytics

Chapter 6 Getting Started

Chapter 7 Advanced Implementation

Chapter 8 Best Practices Configuration Guide

Chapter 9 Google Analytics Hacks

Part IV Using Visitor Data to Drive Website Improvement

Chapter 10 Focus on Key Performance Indicators

Chapter 11 Real-World Tasks

Appendix Recommended Further Reading

Books on Web Analytics and Related Areas

Web Resources

Blog List for Web Analytics

Index

For more information visit http://www.researchandmarkets.com/reports/c93560