Business Services Industry
infoGROUP Market Research Companies Join Forces
Business Wire, June 3, 2008
OMAHA, Neb. -- infoGROUP (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing, email marketing, and global information solutions today announced that it had unified two of its market research businesses; Guideline and Opinion Research Corporation under a single senior manager. Under this new structure, Gerard Miodus, President of Opinion Research Corporation (ORC), will assume responsibility for all Guideline operations in addition to those of ORC.
"Market research is an important and growing part of infoGROUP's business," said Vin Gupta, Chairman and CEO of infoGROUP. "Combining both Guideline and Opinion Research Corporation under a single management structure will allow us to realize significant synergies between the two companies and make both businesses stronger by enhancing their capabilities and the services they can provide to their customers."
Mr. Miodus, who has been president of Opinion Research Corporation since its acquisition by infoGROUP in December 2006 added, "Both Opinion Research Corporation and Guideline have excellent reputations in the market, talented and dedicated employees and strong customer relationships. By working more closely together, both companies will be able to more effectively leverage each other's strengths to grow in the U.S. and internationally. At the same time, we'll be able to leverage the unique strengths of each company to provide more value to our clients."
Guideline, which is headquartered in New York, provides custom market research, strategic intelligence and on-demand research. The company supports over 10,000 marketing, business development and R&D executives at 1,700 U.S. based companies across multiple industry verticals. Guideline has offices in Boston, Chicago, Minneapolis and Washington, DC.
Opinion Research Corporation, the market research industry's only true global boutique, provides fact-based, action-focused intelligence and advice to help its clients achieve success with their markets, customers, employees and other stakeholders. ORC is based in Princeton, with offices in London, Singapore, Hong Kong, Kuala Lumpur, Melbourne, Chicago, Boise, and Seattle.
About Guideline
Guideline is the nation's only single-source provider of customized business research and analysis. Through its end-to-end continuum of On-Demand Business Research, Custom Market Research, Strategic Intelligence, and Product Development Intelligence. Guideline's research analysts create integrated solutions that enable clients to make informed decisions to address their critical business needs. Guideline specializes in nearly all major industries, including media and entertainment, healthcare and pharmaceuticals, financial and business services and consumer products. More information is available by visiting www.guideline.com.
About Opinion Research Corporation
Opinion Research Corporation, has offered innovative solutions to the toughest market research challenges of clients worldwide since 1938. The firm has been conducting national, speech reaction, state and flash/overnight polls for CNN in the U.S. since April 2006. The company is a leading provider of employee engagement, corporate brand & reputation, customer strategies and market planning & development research in the U.S., Europe, Australia and Asia. To learn more about Opinion Research Corporation operations around the world, visit www.opinionresearch.com.
About infoGROUP
infoGROUP (www.infoGROUP.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
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