New Elvis Presley Remix "Baby Let's Play House" Being Released by Sony BMG Music Entertainment Today

Business Wire, June 3, 2008

Remixed by Italian DJ SPANKOX

NEW YORK -- Remixed by the progressive Italian DJ Spankox, Elvis' classic "Baby Let's Play House," will be released digitally by SONY BMG Music Entertainment as a single today. A special limited edition CD single of the re-mix will be available exclusively at Elvis Presley's Graceland in Memphis and online at shopelvis.com.

This is the third Elvis re-mix to be released by SONY BMG in cooperation with Elvis Presley Enterprises, Inc. following the smash hits "A Little Less Conversation" (JXL remix) in 2002 and "Rubberneckin'" (Paul Oakenfold remix) in 2003.

Originally recorded by Elvis in April of 1955 at Sun Studio, historians consider "Baby Let's Play House" one of the defining moments of Elvis' time with Sun before signing with the RCA label.

Well-known Italian DJ Spankox first remixed the track in 2007. "I fell in love with this song, mostly because of Elvis' superior voice and the song's title, not really thinking about the true meaning behind the lyrics, but rather how the title "Baby Let's Play House" relates to the music genre I play as DJ house music," said Spankox.

Upon international release, the remix was a huge hit in Italy, topped the single sales charts for seven consecutive weeks and held the #1 spot for eight weeks on Italian iTunes.

Sony BMG will also release a music video utilizing archival footage of Elvis from the April 1956 Dorsey Brothers Stage Show.

This re-mix release continues a year of Elvis activity including four new exhibits at Graceland chronicling various milestones in his career. Spankox will appear in front of thousands of Elvis fans as a speaker at the 2008 Elvis Insiders Conference in Memphis during Elvis Week in August, www.elvisweek.com.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market[R] under the ticker symbol CKXE.

About Sony BMG Music Entertainment

SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.