Sprig.com Makes Stylish Green Living Easier Than Ever

Business Wire, June 30, 2008

New Site Features, Content and Community Help Sprig.com Readers Take Action to Go Green

WASHINGTON -- Sprig.com, the green style-without-sacrifice Web site from Washingtonpost.Newsweek Interactive, today announced new features, columns and online tools to inspire readers to easily integrate beautiful green choices into their daily lives. Brand new content--breaking news, actionable fashion and beauty tips, and celebrity scoop--and interactive features, including the ability to share, bookmark and comment on stories and products, will help readers take easy steps towards a more beautiful, stylish and eco-friendly lifestyle.

"We want to make it even more effortless for Sprig.com's users to dive into a gush-worthy green lifestyle," said Sprig.com editor Jeanie Pyun. "We're expanding our role as personal shoppers. In addition to our searchable database of chic green products, we're excited to launch new blogs, celebrity coverage and up-to-the-minute news features to keep users informed about choices and trends that are socially responsible, while still being a fun, interactive site."

NEW FEATURES INCLUDE:

News You Use - the latest news affecting Mother Earth with information on environmentally-related topics including product recalls and green alternatives and solutions to apply to your life: http://www.sprig.com/todays_top_good_news_about_the_environment

Steal This Look - how to get the newest fashion, beauty and home trends you've seen on the red carpet and in magazines, in an eco-friendly manner: http://www.sprig.com/Green_Fashion_Features_Articles_Steal_This_Look

How to Eco-Chic It - articles focused on bringing style and sustainability to every area of your life, from your closet to your car, a backyard barbeque to an extravagant wedding: http://www.sprig.com/Green_Fashion_Features_Articles_How_To_Eco_Chic

The Eco-Scoop - a blog focused on all things green, from celebrities and fashion to conservation and government policy: http://blog.sprig.com/blogs/eco_scoop/default.aspx

The Sprig List - articles that identify essential green-living tips, such as "The Top 50 Ways to Save Green While Going Green." http://www.sprig.com/Green_Fashion_Features_Articles_How_To_Eco_Chic

Celebrity coverage - Sprig's video interviews with readers' favorite celebrities, from Tom Hanks to Michelle Trachtenberg, on their personal green practices and eco-sins remains one of the most popular features on the site; Sprig has added more celebrity features to satisfy readers' desires for a peek into the lifestyles of the green and famous: http://www.sprig.com/green_celebrity

Updated social tools--to be launched on Sprig.com this Fall--will aim to inspire greater user interaction, with new opportunities for reader commentary, saving and sharing. Readers will be able to share opinions, tips and photos within blog posts and articles, bookmark favorite pages and products or add them to their "Wish List," to be revisited during their next visits. Sprig's focus on dynamic content-sharing, public comment tools and reader forums creates an entirely new way for users to engage with their favorite green content.

In addition, Sprig will continue to bring readers informative daily newsletters, ongoing videos and slideshows and a searchable product database including thousands of eco-friendly products across dozens of categories. Further features expected on the site in the coming months include the "Sprig City Guide," with information on the best gorgeous and green places to stay, eat, shop and be pampered in locations around the country.

About Sprig.com

Sprig.com's mission is to motivate, inspire and inform 95% of the consumer population toward becoming 5% more green, as we believe this approach will have a great positive impact on the environment. Sprig is about the glamour in green: It doesn't have to mean wearing brown, living beige or being crunchy. Sprig.com presents a full, rich menu of little touches, easy strategies and small changes in becoming green. Today, green is a choice; tomorrow, green will be a lifestyle. For more tips and information on how to bring a little green into your life, visit www.Sprig.com.