Business Services Industry
Walgreens Renews Agreement with The Nielsen Company
Business Wire, June 4, 2008
PHOENIX -- The Nielsen Company announced today that it has renewed its agreement with Walgreens (NYSE: WAG)(NASDAQ: WAG), the nation's largest drugstore chain, through 2013, strengthening the companies' existing relationship and establishing Nielsen as Walgreens' preferred marketing information provider.
Under the contract, which extends the companies' long-standing relationship, Nielsen will provide Walgreens with category management, business planning and merchandising services. Nielsen will also provide Walgreens with a broad range of consumer data and insights, as well as Nielsen Answers[TM] Retail Edition, the first edition of Nielsen's innovative custom analytics platform designed for retailers.
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"Nielsen has been a strong partner in developing the insights that allow us to tailor the right mix of merchandise to appeal to our broad, coast-to-coast customer base," said Walgreens vice president of purchasing David Van Howe. "Today we are testing more products and services than at any point in our 107-year history. Access to consumer data at the local market level will be critical as we continue to seek new ways to attract customers with the most convenient access to everyday solutions."
"Walgreens is clearly committed to understanding and serving their customers' needs," said John Lewis, president and CEO, Nielsen Consumer Group, North America. "We're honored to be selected as the company's preferred marketing information partner and are eager to continue helping Walgreens with what we do best -- providing quality data and insights and top-notch client service, combined with the power of integration."
About Walgreens
Walgreens (www.walgreens.com) is the nation's largest drugstore chain with fiscal 2007 sales of $53.8 billion. The company operates 6,252 drugstores in 49 states, the District of Columbia and Puerto Rico. Walgreens provides the most convenient access to consumer goods and cost-effective health care services in America through its retail drugstores, Walgreens Health Services division and Walgreens Health and Wellness division. Walgreens Health Services assists pharmacy patients and prescription drug and medical plans through Walgreens Health Initiatives Inc. (a pharmacy benefit manager), Walgreens Mail Service Inc., Walgreens Home Care Inc., Walgreens Specialty Pharmacy LLC and SeniorMed LLC (a pharmacy provider to long-term care facilities). Walgreens Health and Wellness division includes Take Care Health Systems, which is comprised of: Take Care Consumer Solutions, managers of 172 convenient care clinics at Walgreens drugstores, and Take Care Employer Solutions, managers of worksite-based health and wellness services at more than 370 employer campuses. Through these growing services and its drugstores, Walgreens plans to keep people healthier and more productive through 10,000 points of care by 2012.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.
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