Business Services Industry

Prudential Real Estate Launches New Advertising Campaign

Business Wire, June 5, 2008

- Spots tout new tools, services available to real estate consumers at prudential.com

IRVINE, Calif. -- Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. (NYSE: PRU) company, today launched a new advertising campaign directing consumers to new tools and resources available at the company's popular Web site, www.prudential.com/realestate.> Television advertisements, created in high definition by Prudential Advertising, underscore that real estate consumers will find the resources and information needed for their property searches at Prudential.com. The campaign slogan: "Prudential.com ... the shortest distance between you and home" positions Prudential Real Estate as the trusted source for useful real estate information, and directs consumers to Prudential.com and to affiliate listings.

"You can click on to our site and quickly get an Environmental Profile, a Value Range Estimate and a Property Profile on any domestic property, free of charge," said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. "Of course, you can also search more than 3.5 million listings and reach out to your nearest Prudential Real Estate affiliate for the consultation and services you need to complete prudent real estate transactions.

"Our message is a simple one," Keenan continued. "Real estate consumers can find everything they need at one address, prudential.com."

Advertisements, which premiered today on ABC's Good Morning America, will run in prime time on network television stations, and during ABC's streaming broadcasts online. The campaign also will include print and online display/banner advertising.

Prudential Real Estate and Relocation Services, Inc. is Prudential's integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential

Real Estate's Online Seller Advantage(SM) program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with more than 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of March 31, 2008.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $631 billion of assets under management as of March 31, 2008, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping approximately 50 million individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.news.prudential.com/.>