Research and Markets: This Report Lists Key IT Spending Decision Makers Which Enables The Salesperson To Directly Contact The Key Executives Within Porsche

Business Wire, June 6, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c94071) has announced the addition of "Porsche - IT Sales Opportunities - 2008" to their offering.

Porsche Automobil Holding SE (Porsche), formerly Dr. Ing. h.c. F. Porsche AG, is a German car manufacturer. The company's core products are sports cars and all-terrain vehicles. The Porsche sports car range includes the Boxster, the Cayman and the 911. The Boxster and the Boxster S are contemporary reinterpretations of the company's original roadsters, the 356/1 and the 550 Spyder. There are several varieties of the 911, representing the model's continuous evolution. The company's all-terrain models, Cayenne, Cayenne S, Cayenne Turbo and Cayenne Turbo S are balanced, four-wheel drive vehicles for on-road and off-road use. Porsche AG also offers financing services, spare parts and accessories for new and classic models, as well as an approved used car service.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in sourcing from low cost countries might influence Porsche to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for Porsche

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by Porsche might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for Porsche. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Porsche will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Porsche Level III opportunities have the lowest scores and hence, unlikely to sell to Porsche.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which enables the salesperson to directly contact the key executives within the company.

TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.

Contents:

1. Company Overview
1.1 Business Overview
1.2 Key Figures
1.3 Corporate Headquarters

2. IT Spending & Deployments

3. IT Sales Opportunities
3.1 IT Sales Opportunities - Software
3.2 IT Sales Opportunities - Hardware
3.3 IT Sales Opportunities - Services

4. Sales Drivers
4.1 Being Environmental Friendly
4.2 Capacity Expansion
4.3 Currency & Forex Management
4.4 Employee Productivity & Compensation Management
4.5 Expanding Research & Development Activities
4.6 Improving Customer Service
4.7 Information & Knowledge Management
4.8 Intellectual Property Management
4.9 Introducing New Products
4.10 Mergers & Acquisitions
4.11 Sales Force Expansion
4.12 Understanding Customer needs

5. Conclusion

Appendix A: Key IT Decision Makers
Austria
Germany
United States
Appendix B: Definitions
B.1 Software
B.2 Hardware
B.3 Services
Appendix C: Methodology
C.1 Evaluating Criticality Score
C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits

For more information visit http://www.researchandmarkets.com/reports/c94071