Business Services Industry

ZapMyTV Signs with Internap's Content Delivery Network and Data Center to Broadcast Live Cable TV and Interactive Programming over the Net

Business Wire, June 6, 2008

Unique IPTV service will offer a multitude of content tiers, interactivity, user customization and additional ad-supported business models for your PC, PDA and HDTV

ATLANTA -- Internap Network Services Corporation (NASDAQ:INAP), a global provider of end-to-end Internet business solutions, announced today that ZapMyTV has contracted with Internap to provide the content delivery network (CDN), data center colocation, professional services and Performance IP(TM) networking to launch a new service to uniquely broadcast cable TV programming over the Internet with unprecedented custom interactive capabilities.

ZapMyTV expects to launch its 'triple revenue' service over the next two quarters. When available, it will offer subscribers multiple content tiers based on worldwide consumer demand, network performance and diverse programming. ZapMyTV anticipates that the service will include new interactive features that enable the viewer to customize their experience. Advertisers will benefit from the opportunity to create new revenue through multiple tailored product placements and Web advertisements in a format that allows for concise reporting for all levels of advertising. In addition, ZapMyTV intends to offer ad-supported programming packages that defray a portion of the subscription cost.

"With ZapMyTV, 'prime time is all the time' offering the ultimate solution for content providers, advertisers and subscribers worldwide," said Steven Turner, president of ZapMyTV. "Internap is clearly the best choice for ZapMyTV because they have the best end-to-end solution for IPTV. Internap's CDN will stream ZapMyTV's cable programming with 100% reliability and their data centers will house our extensive Web broadcasting platform. Internap's professional services brings the expertise, engineering skills and industry partnerships to speed our time to market and effectively scale our business for growth and success."

Internap's bundled solution provides the network and data center services to build and scale mission critical Web sites and media 'netcasting' with 100% reliability and maximum flexibility. ZapMyTV is using Internap's CDN and Performance IP network services to load programming content into the global network and stream the media to the end consumer. Internap's data center colocation supports the servers, storage and broadcasting technology. Lastly, Internap's professional services team is developing customized video experiences for viewing ZapMyTV's channels of cable TV programming.

"The combination of Internap's CDN and Performance IP network, data center colocation and professional services is turning business requirements into technology solutions for ZapMyTV," said Tim Sullivan, chief technology officer at Internap. "We have the people, skills, and products to enable IPTV services to grow and flourish through the integration of entertaining content, interactive viewing and high-value advertising models."

IPTV Channel Broadcast Using Adobe Flash Technology

For ZapMyTV, Internap has engaged a significant team of infrastructure architects, engineers, and project managers to analyze business drivers and design and build the customized video playback experiences that run on Adobe[R] Flash[R] Player for viewing cable TV programming over the Web. The solution will be based on the Adobe Flash Media Server 3, which provides streaming media and real-time communication capabilities. The professional services team includes consultants from both industry leaders, Internap and Adobe.

"Adobe Flash Media Server 3 is designed to provide streaming media and real time communications to the broadest possible audience," said Bill Rusitzky, senior director for global media alliances at Adobe. "Internap has been an innovator in streaming video using Flash technology and now can add that expertise to its CDN and data center colocation solutions to support ZapMyTV's innovative IPTV service."

About ZapMyTV

ZapMyTV has been involved in the digital rebroadcast of cable TV programming since 2000. ZapMyTV subscribers will soon be watching live IPTV, Video on Demand, Interactive on Demand and live Internet cable programming. ZapMyTV's menu offers potentially thousands of channels of live cable and access to previously released episodes of favorite shows. ZapMyTV is unique in its capability that allows subscribers to access a diverse, seamless, digital interactive platform in order to view any live cable program and simultaneously use interactive features on one Website. The combination of digital media capabilities that ZapMyTV is shaping is distributed on a single Website and is the only platform designed with this capability.

About Internap

Internap is a leading Internet solutions company that provides The Ultimate Online Experience[TM] by managing, delivering and distributing applications and content with unsurpassed performance and reliability. With a global platform of data centers, managed Internet services, a content delivery network - More (CDN) and content monetization services, Internap frees its customers to innovate their business and create new revenue opportunities. More than 3,700 companies across the globe trust Internap to help them achieve their Internet business goals. For more information, visit www.internap.com.

 

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