Alloy Access, an Alloy Media + Marketing Agency and Real Content Group Partner To Deliver Targeted Mobile Marketing Solutions

Business Wire, June 9, 2008

Exclusive Alliance Expands Branded Opportunities with Content Owners Targeting Urban and Multicultural Audiences

NEW YORK -- Real Content Group, pioneer of the largest digital distribution and business development network for content owners, and Alloy Access, a leading urban and multicultural marketing agency under Alloy Media Marketing (Nasdaq: ALOY), announced today a strategic alliance that brings Real Content Group's mobile marketing and platforms expertise to a broad base of Alloy Access clients, affording both partners expanded opportunities to bring mobile based services to a range of marketers seeking to connect with urban and multicultural consumers.

The exclusive alliance leverages the strength of Real Content Group's established relationships with all major wireless service carriers and premiere content providers with Alloy Access' legacy and expertise in connecting corporate brands with these influential and growing consumer segments.

"Our goal was to partner with an agency that's fully tapped into the urban and multicultural mindset and making impressive strides within the industry - because of their impressive campaign work, valuable insights into consumers and proven access to corporate brands - Alloy Access is clearly that partner," commented John Huffman IV, Chief Executive Officer, Real Content Group.

Tru Pettigrew, President, Alloy Access commented, "We're thrilled to forge this exclusive alliance with Real Content Group. They bring impressive knowledge and a proven track record in the fast moving mobile space and we're eager to launch these new capabilities under our team and to connect clients with significant opportunities using the latest mobile technologies to reach this powerful group of consumers."

The alliance between Real Content Group and Alloy Access will open opportunities for corporate brands to effectively reach urban and ethnic consumer audiences by tapping into a full range of strategic and creative mobile marketing services, from content integration and branded text messaging channels to mobile couponing and database development and by leveraging opportunities for corporate sponsorships with urban and multicultural focused lifestyle content owners.

Added Huffman, "Clearly, advertisers are ready to embrace the exciting innovations coming to market in the mobile space and the figures are proving that with an expected rise in spending of 643% across the industry in next five years([1]). Tapping into an audience that consistently over indexes market usage of mobile media, there's considerable opportunity for brands to embrace this platform and see measurable impact."

1 eMarketer, Mobile Advertising Report, March 2008

ABOUT ALLOY ACCESS

Alloy Access, an Alloy Media Marketing Agency (NASDAQ: ALOY), is the country's leader in connecting corporate brands with influential multicultural and urban consumer groups. With focus on Hispanic, African American and urban consumers, Alloy Access brings more than 15 years experience servicing Fortune 500 clients with custom media and marketing solutions. Alloy Access leverages its unique media assets and customer knowledge to provide consumer insights, strategic planning, media buying services and turnkey program execution. Balancing legacy and innovation, Alloy Access is dedicated to providing fresh ideas and delivering emerging platforms to create genuine brand connections that resonate with today's unique consumer mindset. Please visit our website at www.alloy-access.com.

ABOUT REAL CONTENT GROUP

Real Content Group distributes content to over 300 online, mobile, direct-to-consumer and pre-load sales channels, provides a business development service including national radio promotion and securing sponsorship arrangements for a premeir clientele of content owners and brands. Real Content Group specializes in mobile media platforms, marketing campaigns, strategy development and implementation. www.realcontentgroup.com