Research and Markets: the 'IT Selling Opportunities Map' for Hardware, Software and IT Services for Hyundai is Available inside Hyundai Motors - IT Sales Opportunities - 2008

Business Wire, June 9, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c94165) has announced the addition of Hyundai Motors - IT Sales Opportunities - 2008 to their offering.

Hyundai Motor Company is a Korean automobile manufacturer. The company markets the Atoz Prime, Getz, Accent, Elantra, Hyundai Coupe, Sonata, Grandeur XG and Centennial passenger cars; the Trajet, Terracan, Tucson, Santa Fe, H-1 and Matrix recreational vehicles, and commercial vehicles, which include trucks, buses, tractors, and specialty vehicles, such as refrigerated vans, ready mixed concrete (remicon) mixers and oil tankers. It operates overseas plants in North America, India and China, and research and development centers in North America, Japan and Europe.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in sourcing from low cost countries might influence Hyundai to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for Hyundai.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by Hyundai might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for Hyundai. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that Hyundai will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to Hyundai Level III opportunities have the lowest scores and hence, unlikely to sell to Hyundai.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Furthermore, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which enables the salesperson to directly contact the key executives within the company.

Content Outline:

1. Company Overview

1.1 Business Overview

1.2 Key Figures

1.3 Corporate Headquarters

2. IT Spending and Deployments

3. IT Sales Opportunities

3.1 IT Sales Opportunities - Software

3.2 IT Sales Opportunities - Hardware

3.3 IT Sales Opportunities - Services

4. Sales Drivers

4.1 Capacity Expansion in Existing Facilities

4.2 Collaboration & Partnership

4.3 Enterprise Security

4.4 Expanding Research & Development Activities

4.5 Geographic Expansion

4.6 Improving Customer Service

4.7 Introducing New Products

4.8 Maintaining Quality Standards

4.9 Undertaking New Sales & Marketing Initiative

5. Conclusion

Appendix A: Key IT Decision Makers

South Korea

United Kingdom

United States

Appendix B: Definitions

B.1 Software

B.2 Hardware

B.3 Services

Appendix C: Methodology

C.1 Evaluating Criticality Score

C.2 Evaluating Demand Score

Other Reports in This Series

List of Exhibits

Exhibit 2.1: IT Deployment Details

Exhibit 3.1: Software Sales Opportunities Map

Exhibit 3.2: Opportunities and Related Sales Drivers for Software

Exhibit 3.3: Hardware Sales Opportunities Map

Exhibit 3.4: Opportunities and Related Sales Drivers for Hardware

Exhibit 3.5: IT Services Sales Opportunities Map

Exhibit 3.6: Opportunities and Related Sales Drivers for IT Services

Exhibit 4.1: Key Capacity Expansion Plans

Exhibit 4.2: Key Geographic Expansion Plans

Exhibit C1: Calculations for Estimating Criticality Score

Exhibit C2: Criticality Scores for Various Software Applications

Exhibit C3: Criticality Scores for Various IT Hardware Products

Exhibit C4: Criticality Scores for Various IT Services

Exhibit C5: Calculations for Estimating Demand Score

For more information visit http://www.researchandmarkets.com/reports/c94165