Business Services Industry

Yesmail Launches Groundbreaking E-Mail Marketing Module

Business Wire, June 9, 2008

New module enables marketers to better reach qualified prospects

OMAHA, Neb. -- Yesmail[TM] an infoGROUP company, (NASDAQ: IUSA), a recognized industry-leading provider of permission-based online e-mail marketing solutions, announced today a new groundbreaking module for its e-mail platforms designed to fine tune and significantly improve the way marketers reach out to more-qualified prospects.

Yesmail Prospector is a one-of-a-kind solution that allows marketers to target prospects and acquire new customers with the same tool they use for retention-based e-mail marketing. All of the advanced e-mail techniques such as dynamic or conditional content, micro-segmenting, multi-message streams and triggered messaging, typically reserved for retention e-mail marketing, are now available for acquisition campaigns. The Prospector module, which is available to all Yesmail Express retention clients, allows the marketer to select audiences from pre-qualified lists that closely match the client's customer demographic. The result is the ability for e-mail marketers to conduct highly customized, advanced acquisition campaigns that parallel and integrate with their retention efforts.

Yesmail Prospector leverages the collective data resources of the infoGROUP to provide quality prospects for customer acquisition campaigns. The lists are available on-demand, and are constantly cleansed to ensure data quality and are periodically updated with new contacts. By combining the expertise, experience and rich information resources of infoGROUP with the innovative and technical strengths of Yesmail, Prospector sets a new standard for "best of breed" e-mail marketing.

With Yesmail Prospector, micro-vertical industries such as automotive and financial services can tap into a rich source of segmented records. For example, in the automotive industry, verticals can select unique e-mail marketing data sorted according to automobile manufacturer, model and model year. Financial Services can select data sorted by holders of bank cards, credit cards, mortgages and investments.

"We're excited to announce this incredibly unique value-add module to our portfolio," said Mike Hilts, president and general manager of Yesmail. "We continue to develop and deliver innovative solutions that will make e-mail marketing more effective and impactful to our customer's bottom line. To date, our clients using these solutions have been extremely pleased with the results their seeing and how they've been able to show a real return within their e-mail marketing activities."

About Yesmail

Yesmail is a recognized industry-leading provider of online e-marketing solutions. Built on a solid core of innovative technology, Yesmail offers a complete portfolio of e-mail marketing solutions for businesses of all sizes including, Yesmail Enterprise, Yesmail Express, Yesmail Direct, Yesmail Media and Yesmail Data Boost. Yesmail exceeds the expectations of Fortune 500, mid-size companies and small businesses worldwide powering their strategies with highly trained account teams and best practices consulting. Clients specializing in consumer products, retail, publishing, travel and finance are well served globally with award-winning solutions localized in single-byte and double-byte languages. Yesmail was founded in 1997 and is a subsidiary of infoGROUP. Yesmail corporate headquarters are located in Portland, Oregon, USA and has offices in Los Angeles, San Francisco, New York, Chicago, Omaha, Toronto, London and Singapore. For more information visit www.yesmail.com or call 1.877.Yesmail.

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com. To get a 72-hour free trial and 100 free sales leads, click www.salesgenie.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning

 

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