Business Services Industry

Tweeter Signs on for Store Level Information from The NPD Group

Business Wire, June 9, 2008

PORT WASHINGTON, N.Y. -- The NPD Group, a leading market research company, announced that Tweeter is now using NPD's store level information to provide the company with a first-hand look at how its stores are performing in specific markets across the U.S. This critical data will help Tweeter drive strategic and tactical business decisions. NPD's data is the most comprehensive point-of-sale (POS) store level information for the consumer technology industry, measuring sales, market share, and other key metrics for 50 DMAs in the U.S.

"This is the first time Tweeter, which is a regional retailer, is able to truly monitor market share by DMA," said Philo Pappas, CMO, Tweeter. "The company now has the ability to analyze market share performance in specific markets and customize marketing and sales strategies accordingly."

"NPD is committed to supporting our clients' business needs with the most comprehensive tools to assist in making strategic business decisions," said Karyn Schoenbart, president and chief operating officer of The NPD Group. "This information allows Tweeter, as well as other retailers and manufacturers, to collaborate and identify high- and low-performing markets by comparing distribution, pricing, share, and sales rate."

Store level data is available for the consumer electronics and IT industries. For more information contact Charles Camaroto 866-444-1411 or www.npd.com/lps/corp_store_level/.> About The NPD Group, Inc

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,600 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us or visit http://www.npd.com/.>