Business Services Industry
New Age Electronics Appoints Michael Bertolani to Lead and Expand Rental Division
Business Wire, March 1, 2008
CARSON, Calif. -- New Age Electronics, Inc. (New Age), a leading solution and logistics provider delivering an unsurpassed supply chain model to consumer technology retailers and vendors, announced today it has appointed Michael Bertolani as National Account Manager Retail/Rental Division. The seasoned industry veteran will play an instrumental role in managing and expanding New Age's rental-purchase fulfillment practice through his vast expertise of the estimated $6.8 billion1 rent-to-own retail business.
Bertolani brings 13 years of related industry experience and success to New Age. In his previous role as a national sales manager, Bertolani focused on growing the rental business by working with large buying groups and consumer electronics manufacturers. He also spent time as a national strategic account manager, where he more than doubled sales by implementing strategic channel incentive programs and renovating existing industry programs to fit current channel needs.
"The burgeoning rental-purchase business represents a tremendous growth area for New Age, and Michael brings the qualifications and expertise needed to ensure we are taking the most aggressive approach towards capturing significant market share," said Adam Carroll, president, New Age Electronics. "Michael's extensive experience in the rent-to-own industry will prove invaluable and we are thrilled to welcome him to the New Age team."
As the leading fulfillment provider of consumer technology products, New Age is uniquely positioned to provide rent-to-own retailers with a wide assortment of product line and brand options. Furthermore, New Age is able to provide expertise on the pairing of consumer electronics products for a total-solution offering. By combining multiple brands and products into fewer shipments, New Age is able to reduce logistics costs associated with shipping, fuel and freight expenses on behalf of rent-purchase customers, while increasing operational efficiency.
Customers are increasingly relying on New Age to select all the components they need to sell a complete HD home theater or home office experience. New Age also maintains unparalleled visibility into the digital photography market.
"New Age is a dynamic company that understands the clear market potential the rent-to-own industry offers," said Bertolani. "I'm excited to join a company that shares my enthusiasm for this business and has the processes and partners in place that will enable us to hit the ground running. It's an excellent match and I'm excited to help make an immediate impact."
About New Age Electronics, Inc.
New Age Electronics is a sales and supply chain solutions innovator that provides consumer technology (CT) manufacturers with a broad offering of logistics, distribution and remanufacturing services. Extensive experience in the CT industry and a customer-centric approach has made New Age the provider of choice for manufacturers such as HP, Panasonic, Kodak and Sharp, and national and regional retailers such as Big Lots, Aaron's Rents and Nebraska Furniture Mart. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. Founded in 1988, New Age is headquartered in Carson, Calif. For more information on New Age, call 310-549-0000, toll-free 888-234-0300 or visit the company's Web site at www.newageinc.com.
1 According to the Association of Progressive Rental Organizations
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