Slam Dunk Marketing: The NCAA Men's Final Four Comes to San Antonio

Business Wire, March 10, 2008

How the San Antonio Sports Foundation Attracts and Markets Major Sporting Events

SAN ANTONIO -- The San Antonio Chapter of the American Marketing Association will host a networking luncheon and presentation on marketing the NCAA Men's Final Four and how the San Antonio Sports Foundation attracts such major revenue generating sporting events.

The event will take place on Wednesday, March 26th with networking starting at 11:30 a.m. and the lunch presentation starting at 12:00 p.m. at Sunset Station located at 1174 E. Commerce. All members, guests and AMA student members are encouraged to attend.

Speaker Mary Japhet, Director of Final Four PR and Marketing for the San Antonio Local Organizing Committee, shares her insight on how marketing the NCAA Men's Final Four is scoring big for San Antonio. She will educate attendees on how the San Antonio Sports Foundation attracts such events and how they market them once they get here.

The cost of this event is $20 for student AMA members, $25 for members, and $35 for non-members and guests. RSVP's are due by noon on March 21st and late RSVP and walk-ins are $40. To RSVP, please visit http://sa-ama.org, click the RSVP link and choose this event.

About The American Marketing Association:

The American Marketing Association is one of the leading trade associations of marketing professionals worldwide, with more than 38,000 members in 75 nationwide chapters. The San Antonio chapter, founded in 1971, has over 330 members, and serves leading marketers, advertisers, business professionals, media representatives, and others involved in the local and national marketing community. The AMA sponsors a Student Chapter at UTSA, with more than 50 members. More information is available at the local chapter website at www.sa-ama.org, or at the national AMA website www.marketingpower.com.