Janson Beckett's Premium Anti-Aging Skin Care Line Available Through Prestige Retailer, Dillard's, Inc

Business Wire, March 11, 2008

CHERRY HILL, N.J. -- Janson Beckett Cosmeceuticals today announced that prestige retailer Dillard's, Inc. ("Dillard's") (NYSE:DDS) has agreed to carry Janson Beckett's full line of peptide-based, anti-aging skin care treatments through select stores and dillards.com.

Dillard's operates about 330 stores in 29 states throughout the United States with annual sales exceeding $7.2 billion. Through its Cosmetics Division, Dillard's offers internationally recognized luxury skin care brands, including Christian Dior, Estee Lauder, and Lancome.

The addition of the Janson Beckett product line to Dillard's cosmetics portfolio signals the rising demand - most notably among boomer generation consumers - for advanced topical skin care treatments that can slow the signs of aging skin. Anti-aging skin care products comprise an estimated $1.6 billion market worldwide, with demand expected to trigger an 8.7% market increase annually for the next four years, according to research firm Freedonia Group.

"The Dillard's nameplate has stood for maximum value and exceptional service for 70 years," stated Janson Beckett Vice President Lou Martelli. "Janson Beckett is delighted to be aligned with a retailer whose intense customer focus matches our mission to provide consumers with advanced, anti-aging skin care treatments that actually deliver on their promise."

Launched in 2004, Janson Beckett has carved its niche within the cosmeceuticals market by blending optimal concentrations of intensive "wrinkle-correcting" peptides with select antioxidants, firming agents, collagen boosters, and moisturizers that collectively repair and prevent skin damage -- restoring skin to its most youthful appearance. The company's top-selling AlphaDerma CE treatment ($130 USD) is an extremely popular BOTOX alternative among beauty enthusiasts, creating loyal buyers from Hollywood to Hong Kong.

In addition to AlphaDerma CE, Janson Beckett markets 12 additional anti-aging and specialty skincare treatments; six of these are part of a comprehensive regimen designed to correct all of the common problems associated with aging and damaged skin: fine facial lines; under eye puffiness and discoloration; sagging skin; loss of radiance; uneven tone; and hyperpigmentation.

ABOUT DILLARD'S

Dillard's, Inc. ranks among the nation's largest fashion apparel and home furnishings retailers with annual sales exceeding $7.2 billion. The Company focuses on delivering maximum fashion and value to its shoppers by offering compelling apparel, cosmetics and home selections complemented by exceptional customer care. Dillard's stores offer a broad selection of merchandise and feature products from both national and exclusive brand sources. The Company operates approximately 330 Dillard's locations spanning 29 states, all with one nameplate - Dillard's. For more information, visit www.dillards.com.

ABOUT JANSON BECKETT COSMECEUTICALS

Founded in 2004, Janson Beckett Cosmeceuticals develops and manufactures a range of advanced, peptide skin care treatments for repairing and rejuvenating aging skin. Information on the company and its products can be found at www.janson-beckett.com.

Trademarks and register marks are the property of their respective companies.