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Business Services Industry

Tektronix Selects WebTrends To Optimize Customer Experience

Business Wire, March 11, 2008

WebTrends Software Offers Tektronix a More Flexible, Robust Online Marketing Solution

PORTLAND, Ore. -- WebTrends Inc., a leading provider of Web analytics and online marketing solutions, today announced that Tektronix, a leading worldwide provider of test, measurement and monitoring instrumentation, has selected WebTrends to provide real-time, actionable insight into their online marketing and brand awareness campaigns. WebTrends Analytics[TM] provides maximum flexibility to enable Tektronix to create a comprehensive view of their customers, and create Web site features that delivers a more engaging customer experience.

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"We selected WebTrends as our online marketing partner because of their compelling enterprise software solution with real time insight and the flexibility to match our online marketing initiatives with our business process," said Martyn Etherington, Vice President, Tektronix. "WebTrends dramatically improves how we communicate and engage with our customers online."

WebTrends provides its customers with an open approach in how they want their online marketing solution delivered. WebTrends Analytics is available as an on-demand offering or as an enterprise software solution. For customers like Tektronix, enterprise software behind the firewall provides the most extensible, customized and secure solution to capture critical customer data in real time. Along with the WebTrends Marketing Warehouse[TM], WebTrends is unique in its ability to deliver true visitor intelligence through its powerful, open relational database that customers can use to store critical marketing data and build a 360 degree view of their visitors and deliver a more customer-centric online experience.

"Our customers use WebTrends Analytics and Marketing Warehouse as the foundation for all of their online marketing initiatives," said Alex Yoder, Vice President of North American Sales. "WebTrends continues to provide a better, more insightful and customized marketing solution because it enables our customers to create a more direct and honest relationship with their visitors."

About Tektronix

Tektronix is a leading supplier of test, measurement, and monitoring products, solutions and services for the communications, computer, and semiconductor industries - as well as military/aerospace, consumer electronics, education and a broad range of other industries worldwide. With 60 years of experience, Tektronix enables its customers to design, build, deploy, and manage next-generation global communications networks, computing and advanced technologies. Headquartered in Beaverton, Oregon, Tektronix has operations in 19 countries worldwide.

For more information, visit: www.tek.com

About WebTrends Inc.

WebTrends provides Web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including General Mills, HSBC, Microsoft, Reuters and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experience.

For more information, visit: www.webtrends.com.

WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Business Services Industry

Tektronix Selects WebTrends To Optimize Customer Experience

Business Wire, March 11, 2008

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