NASCAR Fans Take to Mobile and Music on Mozes

Business Wire, March 11, 2008

Drivers, Artists Use Mozes to Reach Fans Through Their Phones

NEW YORK -- Download "NASCAR Man"

The song "NASCAR Man" is becoming a familiar soundtrack for viewers of FOX Sports, SPEED TV and Fuel TV. The song, by a band called Junior, from their recent CD, Are We Famous Yet? (Toucan Cove), was also featured during TV coverage of the 50th Daytona 500 (17.8 million viewers - the most-watched event in motor sports), and has been licensed by ESPN for usage on "NASCAR Countdown", "NASCAR Nationwide Busch Series Race" and "NASCAR Sprint Cup Race".

Now fans can get their own FREE ring tone of Junior's "NASCAR Man" via Mozes -- simply text the word 'NASCAR' to 66937 (MOZES).

Bobby LaBonte

Mozes isn't just for music. Nascar driver Bobby LaBonte has also set up a mobile "mob" on Mozes. Fans joining Bobby's mob will have be able to:

* Receive important text messages from Bobby

* Get Bobby's qualifying position and race results on their phone

* send a text message to Bobby any time of the day or night

* be the first to receive exclusive contest and promotion information

In addition, anyone joining Bobby's mob will be entered into a contest to win a Fan Club membership (one winner will be picked each month).

Fans can join Bobby Labonte's mob by sending a text to 66937 (MOZES) containing the phrase @bobbylabonte plus a personal message. Text messages sent to Bobby can be viewed at http://www.bobbylabonte.com/fanclub.php!

In Other Mozes News...

Teddy Geiger is giving fans their first peak at a brand new studio album, due out later this spring, by streaming a new track, "The March", exclusively via Teddy's Mobile Fan Club on Mozes. Fans can hear "The March" by calling 585-563-9929. After hearing the song, fans can leave a message for Teddy. All fan messages can be heard on Teddy's Mozes page: www.mozes.com/teddy. The free audio stream of "The March" is only available through March 17th.

About Mozes

Founded in 2005, Mozes provides an on-demand mobile marketing platform that connects people to the things they love. Using Mozes anyone -- from brands to bands to fans -- can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by over 3,000 major label and independent artists, including Colbie Caillat, Nelly and Rascal Flatts. Mobile campaigns are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Mozes is permission-based, spam-free and cost-free to consumers. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.