America On the Move Foundation Selects GroundFloor Media as Its National PR Agency

Business Wire, March 12, 2008

DENVER -- America On the Move Foundation (AOM), the national nonprofit organization dedicated to helping individuals, families and communities make positive changes in their health, has hired GroundFloor Media as its national agency of record. The Denver-based public relations agency will immediately implement a national strategic public relations plan promoting America On the Move[R] as a national movement encouraging everyone to take steps towards a healthier way of life.

"GroundFloor Media has the creativity, strategic thinking and the media connections that will help get our message out to the masses," said Dr. James Hill, co-founder of America On the Move Foundation and Director of the Center for Human Nutrition at the University of Colorado Denver. "It is imperative that Americans understand that even small, simple changes in their lifestyles can significantly improve their health and we want to make sure we are doing all we can to get that message out. We feel strongly GroundFloor will help us do just that."

Research by Dr. Hill and others has shown that walking 2,000 more steps and consuming 100 fewer calories per day is enough to stop most people from gaining weight. With more than 1 million online and offline participants nationwide, AOM offers free tools and resources to help build healthier eating and activity habits. One of the organization's more visible initiatives is the annual Steptember event, which encourages people to walk for physical exercise, particularly with the use of a pedometer. AOM also provides toolkits designed specifically for worksites, healthcare providers, and families to help them get employees, patients and loved ones moving more and eating smarter. Toolkits and other information are available at www.AmericaOnTheMove.org.

AOM and GroundFloor Media worked together to launch the national program in 2003 through a national media relations campaign targeting thousands of media outlets. The work they executed earned GroundFloor Media a Gold Pick award from the Public Relations Society of America, Colorado chapter. "We are pleased to again partner with America On the Move as we continue to promote its efforts to empower people to take charge of their health," said Laura Love, president and founder of GroundFloor Media. "It is an important mission and one that GroundFloor Media is committed to continue elevating on a national level."

About GroundFloor Media

GroundFloor Media, an award-winning public relations firm, is one of the fastest-growing companies in Colorado. Recently recognized by the Denver Business Journal as the No. 1 small company on the "Best Places to Work in Denver" list, GroundFloor Media is no stranger to accolades and boasts a roster of notable clients from a variety of industries. Staffed entirely by senior-level PR pros, GroundFloor Media's clients include The Children's Hospital, Colorado Department of Public Health and Environment, Corporate Express, Fuser, National Indian Gaming Association, Point B, Qdoba Mexican Grill, SmartyPig, Starbucks Coffee Company, The Tennyson Center for Children, VICORP Restaurants, Inc., Young Americans Center for Financial Education and Umbria. For more information, call 303-865-8110. For a complete list of clients and capabilities, visit www.GroundFloorMedia.com.