CLIF® BAR Now Bakes Energy Bars in Snack-Sized Servings

Business Wire, March 12, 2008

New CLIF[R] BAR MINI Energy Bars Available in April

BERKELEY, Calif. -- Clif Bar & Company now makes energy bars for conquering both the mountain and the molehill. The company will launch its new CLIF[R] BAR MINI Energy Bars, made from all-natural and organic ingredients, on Friday, March 14, at the Natural Products Expo West show in Anaheim, Calif. (Booth #3648)

At 28.4 grams, CLIF BAR MINI Energy Bars are close to half the size of standard CLIF BARs. Designed as healthy snacks, the new bars give people more choices for getting just the right amount of sustained energy for their specific needs and activity levels.

The nutritionally-dense CLIF BAR MINI Energy Bars are small enough to fit easily into pockets, backpacks, and desks. Delicious, convenient, and organic, CLIF BAR MINI Energy Bars contain the same energizing, nutrient-rich combination of protein, fiber and carbohydrates found in full-size CLIF BARs.

The MINI bar concept came directly from CLIF BAR consumer feedback, specifically from people looking for a healthy, all-natural snack to energize their everyday activities.

"CLIF BAR MINI Energy Bars offer the great taste and nutrition that people have come to love and expect from CLIF BARs, but in a portion size that delivers just the right amount of sustained energy for smaller tasks and adventures," said Carly Lutz, brand manager for CLIF BAR. "At almost half the size of a CLIF BAR, the mini CLIF BARs make it easy to keep healthy snacks on hand all day long."

Available in three delicious flavors -- Chocolate Chip, Chocolate Brownie and Crunchy Peanut Butter -- CLIF BAR MINI Energy Bars are sold in 18-count, three flavor variety packs and will be available at select retailers in April. (SRP: $11.99 - $14.99)

About Clif Bar & Company

Clif Bar & Company (www.clifbar.com) is a leading maker of all-natural and organic energy and nutrition foods and drinks, including the CLIF[R] BAR energy bar and LUNA[R], The Whole Nutrition Bar for Women. Focused on great food and sustainability, Clif Bar & Company works diligently to reduce its footprint on the planet from the field to the final product.

Editor's Note: Product samples and photos are available on request.