Business Services Industry
RCN Corporation Renews its Commitment to Once Again Provide $3 Million of Donated Cable Television Time to the United Way
Business Wire, March 17, 2008
Launches First Company-Wide Employee Giving Campaign With Corporate Matching Contribution
HERNDON, Va. -- RCN Corporation (NASDAQ: RCNI), a leading broadband provider of video, data, and voice services to residential, business and commercial/carrier customers, announced that it will once again donate $3 million in cable television time to United Way of America in 2008.
"We thank RCN for their strong, continued support of United Way," said Brian A. Gallagher, President and CEO, United Way of America. "RCN senior management has worked with us on various board committees and RCN employees have been generous with their financial and volunteer support, demonstrating that RCN is a true partner in creating long-lasting change. RCN's commitment to donating air time in 2008 will greatly help United Way communicate its message to the thousands of households within the RCN markets."
RCN President and CEO Peter D. Aquino explained, "We take the role of being a good corporate citizen in the markets we serve and live very seriously. What better way to do that than to work with United Way, the nation's premier community-based charitable organization."
This ad time, which is broken down by markets, comes from the inventory allotted for RCN's charitable and own corporate promotions.
"Last year's efforts were very fruitful for us. Our national United Way staff will work again with the marketing teams in each of these United Way cities to ensure that if desired, the spots will feature the local logo and web address call to action," explained United Way of America's Chief Financial Officer Usha Chaudhary, who was instrumental in bringing this opportunity to the national charitable organization.
"Last year, our donation and coordination of air time was hailed as unique and exciting. We hope that other cable providers will join us to help spread United Way's call for action," said RCN Senior Vice President, Strategic and External Affairs Richard Ramlall. "We are proud to again support United Way and look forward to a long and productive relationship."
About RCN Corporation
RCN is a broadband, facilities-based competitive telecommunications provider delivering video, high-speed data, and voice services primarily to residential and small-medium business customers under the brand names of RCN and RCN Business Services, respectively. In addition, RCN also delivers on-net fiber-based high-capacity data transport and voice services to large commercial customers, primarily enterprises and carriers. This commercial business unit operates under the name RCN Metro Optical Networks and targets metropolitan central business districts. RCN constructs, operates, and manages its own networks primarily in the Northeast and Mid-Atlantic states and the Chicago area. The main metro and suburban areas where it operates include: Washington, D.C., Philadelphia and Lehigh Valley, New York City, Boston, and Chicago.
About United Way
United Way is a national network of nearly 1,300 local organizations that advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way of America is the national organization dedicated to leading the United Way movement to create long lasting community change by addressing the underlying causes of the most significant issues. For more information about United Way, please visit: www.unitedway.org.
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