Optimus Solutions Announces Unified Communications Practice

Business Wire, March 17, 2008

Practice Integrates Communication and Collaboration Solutions

NORCROSS, Ga. -- Optimus Solutions, a comprehensive technology solutions provider and value-added reseller (VAR), today announced the launch of a unified communications practice that focuses exclusively on streamlining communications and collaboration applications. The practice serves clients of all sizes throughout the Southeast, Northeast and Midwest, with plans to expand into Western markets this year.

Optimus' comprehensive unified communications platform has the ability to integrate existing and new enterprise applications, including voice, IP telephony, video, instant messaging and more. In addition, the practice leverages large partnerships with Cisco Systems, IBM and Microsoft to provide clients with hardware, software and consulting solutions. The practice services large enterprises that utilize call centers and agent and management interfaces, and works with small and mid-sized companies by integrating call centers and communications applications.

Steve McDonald, enterprise architect of strategic business solutions and co-director of the unified communications practice of Optimus Solutions, said, "We're excited about entering this rapidly growing segment of the IT market and working with our partners to provide the best possible communications and collaboration solutions to our clients. It positions us for several new opportunities and brings significant value to our clients' existing and new communications platforms.

"We've developed a very flexible, value-added solutions set that works across all unified communications and collaboration platforms," added McDonald. "The practice already has a substantial presence in the telephony integration and instant messaging space for a wide range of companies."

Frank Ball, business development manager and co-director of the unified communications practice of Optimus Solutions, said, "There are a lot of enterprises that could benefit from a platform that provides automated call distribution, integrated voice responses and computer telephony integration, but a lot of these technologies are new to clients and certain industries. At Optimus, we bridge the gap with those three technologies to help our clients streamline operations, reduce cost and increase revenue. Our strong partnerships with Cisco, IBM and Microsoft provides us an out of the box capability to help a client with their domestication and/or globalization strategies."

ABOUT OPTIMUS SOLUTIONS

Optimus Solutions, which was acquired in January 2008 by Softchoice Corporation, provides comprehensive IT solutions designed to streamline and integrate business processes across the enterprise. Optimus is a trusted advisor of information technology solutions specializing in the delivery of unified communications, workload consolidation, and data backup/recovery/archive solutions. The company has earned the confidence of customers across a wide range of industries by helping them reduce cost and risk, improve productivity and optimize the performance of their enterprise.

Optimus, a Value Added Reseller (VAR) for IBM, Cisco, Microsoft, EMC, VMware and other leading IT vendors, holds the distinction of being an IBM Premier Business Partner, Cisco Silver Certified Partner and Microsoft Gold Certified National Systems Integrator Partner. For additional information, contact Optimus Solutions at 1.877.848.OPTI or http://www.OptimusSolutions.com.

ABOUT SOFTCHOICE

As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. In 2006, Softchoice was named Software Value Added Reseller (VAR) of the Year by VAR Business magazine. Softchoice currently has more than 900 employees operating from more than 40 branch offices located in major cities across the U.S. and Canada. Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO". The Common Shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.