Prudential Real Estate Opens FrontDoor.com Alliance

Business Wire, March 17, 2008

- Marketing agreement brings Prudential Real Estate listings to real estate site powered by HGTV

IRVINE, Calif. -- Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. (NYSE: PRU) company, today announced its feed of for-sale property listings to FrontDoor.com, the real estate Web site powered by the popular cable television network HGTV. Earlier today, when Prudential Real Estate President Laurie Keenan made the announcement to brokers and sales professionals at the company's annual Sales Convention in New Orleans, she flipped the switch enabling more than 140,000 listings to be displayed on FrontDoor.com.

"We are very pleased to announce our combined online and offline media alliance with Scripps Networks, which owns both FrontDoor.com and HGTV," says Keenan. "Though only launched late last year, consumers are increasingly looking to FrontDoor.com for access to property listings and a wide variety of useful real estate information, and the growth of HGTV's loyal following is impressive. Overall, Scripps Networks has assembled a very attractive targeted audience of homeowners and Prudential Real Estate will be there and ready to assist when this audience has the need to buy or sell real estate."

As part of the agreement, Prudential Real Estate has secured targeted media sponsorships, listing-branding opportunities and banner display advertising. This alliance will allow for the cross-promotion of Prudential Real Estate's listings including innovative video on HGTV.com, and on-air Prudential Real Estate commercials on HGTV.

Vikki Neil, vice president of real estate at Scripps Networks Interactive, commented, "We're very excited about our alliance with one of the strongest and most trusted brands in real estate, Prudential Real Estate. This multi-faceted media alliance will open many doors for new interactive marketing opportunities for both of our companies."

"By design this agreement will serve to increase Prudential Real Estate's online presence, where the majority of home buyers now begin their home searches," Keenan added.

FrontDoor.com is an online real estate listing service powered by HGTV, the No.1 source for home-related media content. The site currently offers more than 1.5 million listings of homes for sale and partners with top real estate brokerages throughout the U.S. In addition to providing users with the latest residential for sale property listings, FrontDoor houses expert HGTV advice and videos along with original Web series and a comprehensive library of engaging, interactive tools, guides and information.

The award-winning Web sites created and supported by Scripps Networks Interactive have attracted a monthly average of 15.4 million unique visitors and are category leaders in the food, home and living space online. The Scripps Networks Interactive properties -- Web sites HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com, Recipezaar.com, and the newest FrontDoor.com -- are not only extensions of Scripps Networks leading lifestyle brands, providing users programming information and additional instructional content, but also exciting destinations for original content, engaging video and powerful interactive tools.

Prudential Real Estate and Relocation Services is Prudential's integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate's Online Seller Advantage(SM) program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit www.prudential.com.