Brickfish™ Creates Leadership "Dream Team" with New Hires

Business Wire, March 17, 2008

Social Media Advertising Platform Fills Top Management Positions with Key Industry Experts as Part of Accelerated Growth Strategy

SAN DIEGO -- Brickfish[TM], the social media advertising platform, today announced the addition of some of the online and entertainment industries' key players to its leadership team as part of an aggressive growth strategy planned for 2008. The new hires include Brian Dunn as vice president, marketing and corporate development, Hyder Rabbani as vice president, sales and business development, and Francesca Harewood, as vice president, general counsel.

"Brickfish is poised for incredible expansion over the next year and creating a top-notch team was paramount to fueling that success," said Shahi Ghanem, CEO of Brickfish. "As leaders in the social media and User-Generated Content advertising space, we are now prepared to meet the needs of our clients better than ever before."

Dunn joins Brickfish from Macrovision Corporation, where he led corporate strategy, intellectual property and corporate acquisitions as executive vice president, corporate development and chief strategy officer. Dunn has also served in a number of management roles for companies including Amdahl Corporation and PricewaterhouseCoopers. Rabbani most recently served as senior vice president of worldwide sales for DivX, Inc. Prior to DivX, Rabbani held the position of president and chief operating officer at Archos, Inc., and has also served in sales and business development management roles for Intel, Musicmatch, Novell and Ashton-Tate. Harewood last served as production attorney for Disney-ABC Domestic Television on popular shows including "The Tony Danza Show" and "Who Wants to be a Millionaire." Before joining Disney-ABC, Harewood served as a corporate and securities attorney at Wilson, Sonsini, Goodrich & Rosati.

Brands and agencies use Brickfish's patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. Brickfish's content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers through email, Instant Message and by posting on social networking sites, creating a powerful viral marketing vehicle. The company has recently powered campaigns by some of the world's premier brands, including Samsung, Kodak, Clinique, Procter & Gamble's Aussie brand, Intuit and Parfums Givenchy, which generated between 125,000 and almost 2 million branded engagements per campaign. Brickfish uses a Cost Per Engagement[TM] (CPE[TM]) model, in which advertisers only pay for actions taken with the brand.

For more information about Brickfish, please visit www.Brickfish.com.

About Brickfish

Brickfish[TM], the social media advertising platform, has created a revolutionary new approach to online marketing that leverages the power of User-Generated Content and social media to connect brands with consumers. Brands and agencies use our patent-pending platform to launch online advertising and marketing campaigns that spark the creation of brand-focused UGC, such as blogs, images, video and audio. This content is shared from consumer to consumer via email, IM, and hundreds of social media sites such as MySpace, Facebook, YouTube, and more. Campaign participants are rewarded for creating, voting, reviewing and sharing content, resulting in high-quality brand engagement. The Brickfish platform then tracks consumer interactions with this content and provides detailed analytics on campaign reach, performance and demographics. This results in a powerful viral marketing approach that has proven to be 5 to 10 times more effective than traditional online marketing methods such as display ads or search optimization. Brickfish uses a Cost Per Engagement[TM] (CPE[TM]) model, in which advertisers only pay for actions taken with the brand.