Business Services Industry

Next Inc. Partners with "promom couture" as Seen on Oprah

Business Wire, March 20, 2008

Company Provides Seamless Online Fulfillment Program

CHATTANOOGA, Tenn. -- Next Inc., (OTCBB: NXTI) an emerging leader in the sportswear products industry, today announced that it has signed a definitive fulfillment agreement with promom couture, best known as being the original maker of "the tshirts that celebrate motherhood" as seen on Oprah. Celebrity moms such as Cindy Crawford, Sela Ward, Mira Sorvino and Heidi Klum all have been seen wearing them.

The Atlanta-based company's graphic tees, with such messages as "Rock N Rule Mom," "Grateful Mom," "Totally Mom," "All Natural Mom," "no preservatives added," and many more, are available online at www.promomcouture.com and at select boutiques across the country. The core of the brand is a selection of fun, stylish and chic tshirts - with messages all aimed at communicating that today's moms are vital, healthy, beautiful, balanced, together women who feel comfortable with the choices in life that they make, whatever those choices may be.

Promom couture President and Founder Vicki Stern-Brown stated, "We are redefining motherhood, one mom at a time. Fans of the line include numerous celebrity moms such as Cindy Crawford who featured promom couture as one of her 'favorites' on Oprah! As demand for our offerings continues to increase, it was imperative that we partnered with a company like Next that understood the importance of working with us to facilitate growth while also preserving brand integrity. Their ability to provide us with a seamless fulfillment program, and their similar corporate culture including a true hands-on management style, makes them acutely aware of the importance and value of remaining true to our loyal customers and ourselves."

Robert Budd, Next Inc.'s CEO stated, "We are excited to be a part of the promom couture movement, anxiously looking forward to helping Vicki and her talented team continue to build this truly unique brand. Promom couture has been tremendously successful seeing demand surge since being mentioned on Oprah. This well-deserved national recognition, combined with quality, stylish product offerings celebrating motherhood is striking a chord with mothers everywhere, rapidly making promom couture a household name. What they needed is exactly what we recently established for flix 55, a comprehensive online fulfillment program that allows them to focus squarely on growth only. As promom couture's partner, we believe we are uniquely positioned to assist them in this next phase of their growth strategy; one that is right in step with and compliments our own."

About Next Inc. (http://www.nextinc.net)

Next, Inc. is a creative and innovative sales and marketing organization that designs, develops, markets and distributes licensed imprinted sportswear primarily through major college and university, motor sports and other major promotional key licensing agreements and the Company's own proprietary brands. Next is one of the dominant players in the highly fragmented imprinted sportswear industry.

The company has expanded its distribution to include e-commerce through which a significant amount of the Company's most popular licensed products is marketed. The most significant are www.campustraditionsusa.com, www.rpmsportsusa.com, www.americanbiker.com and www.americanwildlifeusa.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which contains a safe harbor for forward-looking statements. The Company relies on this safe harbor in making such disclosures. The statements are based on management's current beliefs and assumptions about expectations, estimates, strategies and projections. These statements are not guarantees of future performance or results and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
Click Here
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Content provided in partnership with Thompson Gale