Mounted Memories Provides Top Athletes to Annual Chicago Sun-Times Sports Collectible Show

Business Wire, March 20, 2008

PLANTATION, Fla. -- Mounted Memories, the memorabilia division of Dreams, Inc. (AMEX:DRJ), is providing an in-depth roster of top athletes from the past and present to appear at this year's event, to be held Friday, March 28, Saturday, March 29 and Sunday, March 30. From NFL superstars to baseball legends and a Customer Appreciation Night, athletes from a wide range of sports will be on hand to meet and greet the fans, sign memorabilia and share stories from their glory days.

"Once again, we have assembled a stellar group of athletes that represent the most accomplished and well-loved personalities in their respective sports," said Mitch Adelstein, president of Mounted Memories. "Every year, this show is a magnet for both sports superstars and their loyal fans, and it's always rewarding to bring them together in this outstanding setting."

Dreams Inc., the parent company of Mounted Memories and Schwartz Sports who are co-producing the show, acquired the 15-year-old collectibles show in September 2007 and looks to increase attendance and enhance the entire show experience for its dealers, patrons, sponsors and athletes in the years to come.

Friday Night is Customer Appreciation Night, with all autographs costing $15 and including such greats as Dave Parker, better known as "The Cobra," Steve Garvey, the National League MVP for 1974 and Cubs Superstar Dave Kingman.

Saturday showcases football greats including NFL All-Time Leading Rusher Emmitt Smith, Barry Sanders, Jim Kelly, Gale Sayers, Superbowl Champion Joseph Addai, Marshall Faulk and Hopalong Cassidy. In addition, Cowboy greats from its "Doomsday Defense" will be on hand - Bob Lilly, Jethro Pugh, Larry Cole and George Adrian, as well as Roy Williams.

On Sunday, rookie running back sensation Adrian Peterson along with baseball greats will take center stage, including 500 Homerun Club Member Mike Schmidt, Jim Palmer, Andre Dawson, 2008 MLB Hall of Fame inductees Goose Gossage and Dick Williams and a rare appearance by George Brett.

Other notable appearances include Larry Csonka, Chicago Bulls and Florida Gators basketball player Joakim Noah and "The Golden Jet" of hockey Bobby Hull.

The three-day show will be held at the Donald E. Stephens Convention Center, 5555 N. River Road, Rosemont, IL. Hours for the show are: Friday, March 28 from 5 pm to 9:30 pm, Saturday, March 29 from 9:30 am to 5:30 pm and Sunday, March 30 from 9:30 am to 4 pm. Prices for autographed memorabilia vary.

For more information or to purchase tickets, contact Mounted Memories at (954) 742-8544.

DREAMS, INC. trades under the ticker symbol: AMEX:DRJ

www.dreamscorp.com

Statements contained in this press release, which are not historical facts, are forward looking statements. The forward-looking statements in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements made herein contain a number of risks and uncertainties that could cause actual results to differ materially. These risks and uncertainties include, but are not limited to, specific factors impacting the Company's business including increased competition; the ability of the company to expand its operations and attract and retain qualified personnel, the uncertainty of consumer's desires for sports and celebrity memorabilia; the availability of product; availability of financing; the ability to sell additional franchises; and general economic conditions.