New Report Takes a Deep Dive into Baby Boomers' Dietary Priorities in Order to Predict their Consumption Habits in Five Years' Time

Business Wire, March 20, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c86313) has announced the addition of Changing Food Consumption Among Baby Boomers (1946-1964) - Looking Five Years into the Future to their offering.

No other generation in history has been more intensely watched than Baby Boomers. Anything boomer makes headlines. And for good reason, with an estimated annual spending in the $2 trillion range, this consumer group of 79 million people has not just left its mark on the marketplace, it continues to redefine how aging consumers live, shop and use products.

As the eldest Baby Boomer turned 60 in 2006, health concerns brought on by their aging bear new economic and cultural resonance that cannot be ignored by tomorrow's competitive food and beverage manufacturers, marketers and retailers.

What You Can Expect

Given that boomers' changing relationship with food and beverages, and health and wellness are occurring in an ever-complicating labyrinth of dining, product and retail options, Changing Food Consumption Among Baby Boomers: Looking Five Years into the Future will provide food manufacturers, food retailers and other interested stakeholders with the following insights:

* Knowledge, attitudes and behaviours regarding health and wellness,

* How this translates into current food purchase and consumption, and

* Trends likely to unfold in five years' time.

The report takes a deep dive into baby boomers' dietary priorities, as expressed and as lived today, in order to predict their consumption habits in five years' time.

* Executive summary presents key findings of the study.

* CH I presents a general overview of why boomer has become a household term describing briefly demographics of this influential generation, its place in history and influence on key events of our time and how boomers view themselves.

* CH II examines

This report includes a consumer insights video.

For more information visit http://www.researchandmarkets.com/reports/c86313