Examine Shopper Cards from a Consumer Perspective

Business Wire,  March 25, 2008  

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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c86635) has announced the addition of "Shopper Cards from a Consumer Perspective" to their offering.

Shopper Cards from a Consumer Perspective documents how well consumer attitudes and behaviours align with industry intent and practice. With approximately 30 figures and tables, this report looks beyond transaction size and shopping frequency patterns to begin to unravel the mystery surrounding who holds the key to loyalty: the consumer or the retailer?

This latest Pulse Report examines whether or not consumers buy into the notion that participation in a shopper card program elicits steadfast fidelity to stores offering such programs. In a marketplace saturated with a wide array of shopper card programs, this report presents timely consumer insights on shopper card usage. While retailers say they are rewarding their best customers, consumers hold a vastly different viewpoint. At the same time, however, opportunities do exist for card programs to help differentiate stores in unique and relevant ways.

Topics Covered:

Shopper Cards: Reward or Ransom?

A Feudal Notion of Loyalty

Key Findings

How Shopper Cards are Used

Consumer Use of Grocery Shopper Cards

The Concept of Grocery Shopper Loyalty

Loyalty in Today's Retail Environment Is a Feudal Notion

Shopper Cards and Attitudes Toward Primary Supermarket

Perceptions of Shopper Card Benefits

Shopper Perceptions of Store Cards

Who Really Benefits?

Shopper Perceptions of Instant Coupons

Privacy Concerns and Shopper Cards

Perceptions of Privacy and Shopper Cards

Consumer Perceptions of How Supermarket Card Data Are Used

Shopper Perceptions of RFID

For more information, visit http://www.researchandmarkets.com/reports/c86635

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