PCWorld.com & Market Insight Corp Launch 'Co-Branded' Shopping Advisor for Digital Cameras, Laptops & Televisions

Business Wire, March 25, 2008

Alliance Prepares Consumers & Enhances Enterprise Market Intelligence

PALO ALTO, Calif. -- PCWorld.com & Market Insight Corporation today announced the availability of a co-branded application that enhances shopping on PCWorld.com. "As the Web's trusted resource for management-level buyers of technology products, PC World embraces Market Insight's promise of unbiased, ranked recommendations for consumers," says David Lake, Business Development Manager of PC World & Macworld. "Market Insight's consumer-facing presence, www.myproductadvisor.com, complements PCWorld.com's award-winning Web site. Their innovative Advisors provide expanded product awareness for the vast number of consumers who utilize our online services."

Market Insight has been providing unique, high value consumer intelligence to U.S.-based corporate enterprises since 2003. "Market Insight is proud to be part of the Web's flagship resource for buyers and users of technology products," says Dick Smallwood, CEO of Market Insight. "MyProductAdvisor.com helps guide consumers to informed decisions, and fuels a very large database of intelligence that powers our market analysis and product guidance. PCWorld.com's selection of MyProductAdvisor.com as a tool for consumers and marketers is a testimony to the unique value we have established in the marketplace."

About Market Insight Corporation

Market Insight Corporation utilizes active, in-market shoppers, to reveal consumer preference trends and prepare qualified consumers. This is accomplished through the company's consumer facing web site, MyProductAdvisor.com. The Intelligence created by Market Insight is used by Fortune 500 Enterprise Companies as a primary source and guide for matching product offerings to consumer demand. The prepared consumers developed by MyProductAdvisor.com can be matched to Retailers and Merchants to fulfill buyer demand. Market Insight is founded and managed by recognized industry executives; and is headquartered in Palo Alto, California, USA. www.marketinsightcorp.com.

About PCWorld.com

PCWorld.com is the Web's trusted resource for management-level buyers and users of technology products, reaching an average of 8.5 million unique visitors per month (HitBox, Oct - Dec 2007). The recently-redesigned site offers quick access to authoritative reviews of technology products, the most current product pricing information, continuously updated news, an extensive library of downloads including carefully evaluated freeware and shareware, interactive tools, and free e-newsletters. The winner of the 2004 & 2005 Jesse H. Neal Awards for Best Web Site, PCWorld.com helps Tech-Savvy Managers plan, buy, use, and integrate technology products and services for work and home alike.