Business Services Industry
DocuSign Electronic Signatures Deliver Millions of Dollars in New Sales for Consumer Products Company
Business Wire, March 25, 2008
Web-Based eSignature Service Helps Sunco Tanning Beds Secure Revenue Quickly and Increase Close Rates
SEATTLE -- DocuSign, the leading Web-based electronic signature service, today announced that Sunco Tanning Beds, the nation's largest distributor of residential tanning beds, has seen sales grow by millions of dollars in just the first six month period since it started using DocuSign's electronic signature service. Based on these results the company is phasing out all paper-based sales applications, and sales contracts.
For consumer product companies like Sunco that have a nationwide reach, Web-based electronic signatures are a proven way to increase sales close rates significantly and accelerate revenue growth. In a typical transaction, Sunco prospects complete a sales and financing application online or via the phone, which is then submitted to Sunco's in-house financing company for approval. Prior to DocuSign, Sunco's sales prospects waited to receive a paper sales contract via overnight courier resulting in losses of up to 50 percent of potential deals due to unsigned, unreturned paper agreements.
Using DocuSign this entire process can be completed electronically in minutes online even while the prospect is on the phone with the sales department. DocuSign has increased Sunco's sales close rate from 45- to 50 percent to 75- to 80 percent, since customers no longer reconsider their purchase or shop competitors while waiting for the paper contracts to be delivered. Last month alone, sales increased 100 percent compared to February 2007. Sunco has also dramatically reduced its overhead by eliminating almost all its paper and courier costs.
"DocuSign has completely changed the way we conduct our business," said Todd Young, General Manager, Sunco. "In the past, we would lose a large number of customers because of the delays in receiving signed purchase contracts back in the mail. Often they would decide not to make the purchase because they reconsidered after hanging up the phone. Now we can close deals right on phone with customers. In addition DocuSign is so easy to use, our sales people love it and so do our customers."
"DocuSign's enterprise-class eSignature service offers an immense competitive advantage for companies that want to immediately boost their sales close rates and revenues," said Matthew J. Schiltz, CEO and President of DocuSign. "Our customers have proven that using DocuSign can double sales close rates, and reduce sales cycles by up to 90 percent. Any business that is not adopting eSignature for signed sales contracts is now at a major competitive disadvantage. As a CEO, if someone offered me a proven service that would double my sales close rate while simultaneously eliminating my overnight delivery and paper processing costs, I would sign up on the spot."
About DocuSign
DocuSign offers a Web-based electronic signature service that provides the simplicity, speed and security required to electronically sign and store documents. Designed from the ground up for enterprise-class usage, this service integrates the technical infrastructure and legal compliance needed to operate an end-to-end electronic signing service that replaces the old pen-and-paper process. DocuSign customers span a variety of industries and range from the largest corporations to the smallest branch offices. These customers trust DocuSign to help them increase revenue and sales close rates, decrease costs and accelerate business velocity. DocuSign also offers a direct, positive impact on our global environment by reducing paper consumption and transportation emissions. For more information please visit www.docusign.com. DocuSign and the DocuSign logo are registered trademarks of DocuSign, Inc.
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