Neiman Marcus Direct to Sell Award-Winning DaysAgo

Business Wire, March 26, 2008

DaysAgo[TM] Digital Day Counter to be available through the Neiman Marcus "A La Carte" kitchen catalog

ST. HELENA, Calif. -- The award-winning DaysAgo[TM] Digital Day Counter will be sold through the Neiman Marcus A La Carte kitchen catalog, significantly expanding the product's distribution. DaysAgo helps today's busy families manage and organize anything in their life, from tracking the days between household chores, to taking care of plants, to giving family members their medications.

DaysAgo, developed by double u products inc., will be available through Neiman Marcus Direct starting in March as a package of six DaysAgo counters for $30. The agreement with Neiman Marcus Direct, based in Irving, Texas, greatly expands the DaysAgo presence in Texas.

"We are thrilled to work with Neiman Marcus, a company well known for its exclusive and refined merchandise," said Kathleen Whitehurst, co-inventor of the DaysAgo.

The DaysAgo, winner of the 2007 Good Housekeeping "Good Buy Award," is the first digital day counter that answers the age-old question, "How many days ago did I open this?" The counter affixes to containers through either a magnet for metal surfaces or a suction for others, and has a digital screen that counts days after the touch of a button. It is also available with two different sizes of bands for easy attachment to those items that aren't metal, or are oddly shaped. Whether you're opening a new bottle of wine, a jar of moisturizer, or even a box of fine chocolates, the band can fit securely on the product and remind you of when it was opened.

For more information about DaysAgo, please visit http://www.howmanydaysago.com, or call 1-800-401-4906. Information about Neiman Marcus Direct can be found at http://www.neimanmarcusgroup.com.

About double u products inc.

The DaysAgo[TM] was invented by two friends, Kathleen Whitehurst and Debbie Stephens Stauffer, who were inspired by a desire to keep the food in their own refrigerators safe for their families. The company, double u products, inc., is based in the city of Saint Helena in California's Napa Valley. An online press kit of the DaysAgo is available at www.howmanydaysago.com/press.php

About Neiman Marcus

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both print catalog and online operations under the Neiman Marcus, and Bergdorf Goodman brand names. Information about the Company can be accessed at www.neimanmarcusgroup.com.