The "Academy Award" Winner of Cosmetic Dentistry Can Transform Your Smile

Business Wire, March 26, 2008

Lumineers([TM]) Wins Top Honors with Renowned Industry Journal, The Dental Advisor

LOS ANGELES -- When it comes to your eyes, your heart, your lungs or your brain, you would want the best medical care. It should be the same with your smile. LUMINEERS([TM]) continue to set the gold standard in veneers among the most respected cosmetic dentists in the nation. This year, one of the most influential dental trade publications, The Dental Advisor, has given LUMINEERS resounding praise by awarding the minimally invasive veneer option "Top Cosmetic Product" for 2008. Also receiving the highest Five Plus, LUMINEERS demonstrated a 96% clinical rating, making it on par with Academy Award winning talent in the entertainment industry. (www.lumineers.com)

Without the need for anesthesia or painful shots, a LUMINEERS placement doesn't require the painful removal of original tooth structure that's necessary with traditional veneers. LUMINEERS creates a custom-made smile clinically proven to last up to 20 years. LUMINEERS is the best of both worlds - ultra thin, yet super strong for a radiant smile. The procedure leaves original teeth intact and is reversible.

"Veneers have always been that coveted cosmetic procedure that instills fear in people, because they hold the stigma of 'painful dentistry,'" states Dr. Michael Schneider of Los Angeles. "LUMINEERS are the best of the best, which is the only way to go when it comes to your teeth. They are painless, easy and extraordinarily beautiful in the most natural way."

LUMINEERS provides instant teeth straightening and permanent whitening and is a convenient substitute for braces and other orthodontics. The procedure may also be used on worn teeth to strengthen them and prevent further wear. LUMINEERS can even be placed over crowns to improve esthetics and help rejuvenate a smile. All LUMINEERS come with a 5-year warranty.

LUMINEERS can only be made from Cerinate([R]) porcelain, a unique, patented porcelain, crafted through a proprietary process unavailable anywhere other than the Cerinate Smile Design Studio at Den-Mat Holdings, LLC, one of the nation's largest manufacturers of professional dental products.

"We are honored that LUMINEERS has received The Dental Advisor's Top Cosmetic Product 2008 recognition," states Nick Teti, CEO, Den-Mat. "LUMINEERS have changed the face of cosmetic dentistry and The Dental Advisor award is proof that this minimally invasive yet lasting smile enhancement technology is invaluable to dentists and their patients."

LUMINEERS is revered in other top trade publications, including Dental Products Report, which has consistently awarded LUMINEERS a spot in the "Top 10 Products" list.

LUMINEERS is a product of Santa Maria, California-based Den-Mat Holdings, LLC. More information is available at 1-877-LUMINEERS (586-4633) or visit www.lumineers.com.