Seattle Direct Marketing Association April 2nd Event at Hotel Monaco to Feature Ron Jacobs, Author of Successful Direct Marketing Methods

Business Wire, March 26, 2008

Industry Expert to Discuss the Expanding Objectives of Direct Marketing in the Digital Age

SEATTLE -- The Seattle Direct Marketing Association (SDMA) announced its April event - The Critical Keys to Achieving Integrated Direct Marketing - will be held at the Hotel Monaco in downtown Seattle, Wednesday, April 2nd starting at 5:30 PM and running until 8:00 PM. Ron Jacobs, author of what has been called "the Bible of direct marketing," will be the featured speaker. The April 2nd event is open to all and costs $40 for SDMA members and $55 for non-members. Registration information is available at www.sdma.org.

"We are thrilled to have Ron speak at our April event," said SDMA president, Cynthia Cruver. "He embodies our commitment to bringing the latest marketing methods to our members, and the greater Puget Sound marketing community. As the leading evangelist of new integrated and multi-channel marketing techniques, we're certain all in attendance will learn from and greatly enjoy his presentation."

Ron Jacobs is president of Jacobs & Clevenger, a Chicago-based multichannel marketing communications agency that provides direct, database, and digital marketing solutions. Ron's book, Successful Direct Marketing Methods (SDMM), updated and published in its 8th edition this January, has sold more than 250,000 copies.

With some of the most cutting edge marketing professionals in the country, Seattle is a hub for creative thinking and innovative tactics. The Hotel Monaco is a fitting venue for this audience; stylish and wired, it is located downtown at 1101 Fourth Avenue between Spring and Seneca. Directions and parking information is available at: http://www.monaco-seattle.com/.

For nearly a quarter of a century the SDMA has been connecting marketing professionals in the Puget Sound region. It's a valued resource for education and exposure to the latest marketing technology, as well as providing education on traditional direct marketing practices. Yearly and monthly event sponsorship opportunities are still available. Industry professionals interested in presenting to the SDMA should contact the association through its website at www.sdma.org.

Seattle Direct Marketing Association

The SDMA connects area marketing professionals with new ideas and emerging technologies. It nurtures innovative thinking in all areas of marketing, including ecommerce, creative development, data and production. Frequently scheduled events feature prominent speakers on a variety of relevant and cutting-edge topics, as well as quality networking. SDMA membership is open to all interested marketing professionals.