Business Services Industry

FrontRange™ Solutions GoldMine® Corporate Edition Improves Decision Making for Insurance Companies

Business Wire, March 27, 2008

CRM Solution Provides Configurable Automated Database, Streamlines Sales Process, Increases Memberships and Improves Efficiencies

PLEASANTON, Calif. -- Maintaining detailed contact information is integral to the success of insurance businesses, especially during the annual enrollment season from March to June. Thanks to GoldMine([R]) Corporate Edition software from FrontRange Solutions, insurance staffs have the IT tool they need to grasp the big-picture view of the volumes of customer information they manage to make accurate projections and optimal decisions.

GoldMine Corporate Edition has become the software of choice for MercyCare Health Plans, R&R Insurance Services, Inc., RealCare Insurance Marketing and other insurance companies. The product's highly configurable, centralized contact management capabilities and automated processes for customer communications are ideally matched for this industry's complex needs.

"GoldMine Corporate Edition is a vital tool used by MercyCare to improve our sales analysis and implementation," said DuWayne Severson, director of sales and network development, MercyCare. "Without the information GoldMine provides us, we might have made wrong decisions regarding costs, lost business and how to go after new business."

The customized GoldMine Corporate Edition screens, fields and tabs for insurance agents' specific data-capture needs allow insurance companies such as MercyCare to collect relevant information in one central database. The software streamlines activities for the entire team by tracking the progress of agents as well as the status of prospects and customers. Additionally, the software analyzes the data and produces valuable sales feedback in minutes.

"Just as insurance agents need to manage prospects through various stages of the sales cycle, GoldMine Corporate Edition enables effective management during every step of the customer relationship management lifecycle," said Kevin J. Smith, vice president of products, FrontRange Solutions. "As the insurance business grows ever more competitive, we provide companies with better insights into their sales processes so they continue growing revenues."

With GoldMine, insurance agents can automate processes and drive referrals by:

* Keeping up-to-date records of customers and prospects

* Maintaining and monitoring a current database for mailing and phone campaigns

* Generating lists and selecting the targeted literature with easy multi-level security options

* Identifying hot prospects and fine-tuning campaigns

* Analyzing the sales effort and training new agents

For more information on GoldMine Corporate Edition, visit: www.frontrange.com

About FrontRange Solutions

FrontRange Solutions develops software and services that growing mid-size firms and distributed enterprises rely on every day to build great customer relationships and deliver high-quality customer service. The company applies a unique combination of innovation and automation with a standards-based approach to simplify core business processes, including: IT service management; customer relationship and sales force management; and PC lifecycle management. More than 150,000 of the world's best-known brands use FrontRange offerings to quickly improve their interactions with external and internal clients and achieve better business results. For more information, call 800.776.7889 or visit www.frontrange.com

GoldMine, HEAT and other FrontRange Solutions products, brands and trademarks are property of FrontRange Solutions USA Inc. and/or its affiliates in the United States and/or other countries. Other products, brands and trademarks are property of their respective owners/companies.

COPYRIGHT 2008 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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