Comprehensive Assessment of the $300 billion U.S. Market for Refreshment and Alcoholic Beverages

Business Wire, March 3, 2008

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c84704) has announced the addition of "The 2008 Beverages Market Research Handbook" to their offering.

A comprehensive assessment of the $300 billion U.S. market for refreshment and alcoholic beverages, this handbook is designed for restaurateurs, supermarkets/retailers, bar/nightclub operators, liquor store owners, beverage suppliers, and reference libraries.

The 2008 Beverages Market Research Handbook presents top-line data on consumption trends, consumer spending, demographics, and market trends for all beverage segments, sourcing data from ACNielsen, American Beverage Association, Beer Institute, Beer Marketer's Insights, Beverage Digest, Beverage Marketing Corporation, Beverage World, Brewers Association, Distilled Spirits Council of the United States, Environ, Impact, International Dairy Foods Association, International Bottled Water Association, IRI, Merrill Research, National Coffee Association, National Restaurant Association, New Strategist, Tea Association of the U.S.A., The NPD Group, Wine Institute, Wine Market Council, and Winemetrics

Key Topics

- Market Summary

- Market Characteristics & Trends

- Profiles of Key Players

- Beer

- Wine

- Distilled Spirits

- Alcopop

- Carbonated Soft Drinks

- Coffee

- Tea

- Bottled Water

- Juice & Fruit Beverages

- Milk

- Sports Drinks

- Energy Drinks

- Nutritional & Other Functional Beverages

- Restaurants & Bars

- Retail Outlets

- Advertising & Promotions

- Beverage-focused Leisure

Companies mentioned:

- Absolut Spirits Co.

- Anheuser-Busch

- Applebee's

- Aramark

- Bacardi USA

- Big Buck Brewery Restaurant

- Brown-Forman

- Capital City Brewing Co.

- Caribou Coffee Co.

- Chalone Wine Group

- Compass Group

- Concessions International

- Dave & Buster's

- Dr. Pepper/7 Up

- Emeril's

- Fado Pubs

- Fox Sports Grill

- Gordon Biersch Brewery Restaurant

- Guinness

- Hard Rock Cafe

- Harrah's Entertainment

- Heineken USA

- Hooter's

- Jamba Juice

- Johnson & Wales University

- Kroger

- Labatt

- McDonald's

- Midwest Dairy Association

- Mike's Hard Lemonade

- Miller Brewing Co.

- Muvico Theaters

- Nestle Waters North America

- Outback Steakhouse

- Pepsico

- Red Lobster

- Ruby Tuesday

- Skyy Spirits

- Snapple Beverage Group

- Sodexho

- South Corp. Wines

- Southern Wine & Spirits

- Starbucks

- The Coca-Cola Co.

- The Minute Maid Co.

- The Republic of Tea

- The Ritz-Carlton

- Walt Disney World

- Yum! Brands

For more information visit http://www.researchandmarkets.com/reports/c84704